New Release: JLS - Proud

19 March Critic Jonni 0 Comments

Well, start of a new week, and a lot of new songs have been released. My favourite is Katy Perry's "Part Of Me", however there is no music video for it yet, so couldn't use it as a New Release. So instead, after following a New Release from Alexandra Burke last week, I've decided to do JLS' new song.

JLS (Jack the Lad Swing) is a boy band that consists of Aston Merrygold, JB Gill, Marvin Humes and Oritsé Williams. They competed in The X Factor UK 2008 coming second. So far the acts from that series who have done well are: Alexandra Burke (Winner), JLS (Second), Eoghan Quigg (Third), Diana Vickers (Fourth), Ruth Lorenzo (Fifth), Daniel Evans (Seventh) and Laura White (Eighth). Personally, I think that year was the most competitive and the most powerful. But who is the real winner. By the looks of things JLS has done better than Alexandra Burke, however that could always change.

"Proud" is the official Sport Relief single, however they clearly haven't timed this right with the fact that Katy Perry's "Part of Me" is released on the same week. JLS may get the most sales Sport Relief has ever had, but it's going to be extremely difficult to get to that top spot, which they seem to claim a lot of the time. It's a really good song and it's very catchy, but compared to others near the top of the charts, it's just not as memorable.

The music video is great, it definitely shines out from the other music videos, especially since they have both a great storyline, and an unbeatable performance stories.

The performance takes part in Wembley Stadium however it's empty, allowing them to take as long as they need. Bet you they've never performed a song in an empty stadium before...

As for the storyline, it blows me away. I like how you have the Athletes and then it shows them growing up, and what it was like for them as a child. I laugh at Rebecca Adlington (child version) when she just stands in the rain and is loving every bit of it (she's a swimmer for anyone who isn't aware of that). As for Phillips Idowu (who is a Triple Jump athlete), the child jumps on top of school tables, and runs and jumps for a jar in a supermarket, which is quite clever and must have been a lot of fun to do. The third athlete is Louis Smith, who's a Gymnast, which explains the break dancing the child does in school.

I like the fact that this music video relates perfectly, it's all about making people proud and doing the best for yourself (as well as your country, in this case) and going after your dream. And I love the use of the child counterparts, it makes it more of an inspirational music video.

I haven't got anything bad to say about this music video, I'm not a fan of JLS, but I can appreciate their music and their music videos, so I have no choice but give them this well deserved rating.

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