New Release: Rita Ora - Radioactive

February 11, 2013 Critic Jonni 0 Comments

Okay, so some of you might have thought I lied to you, unfortunately I did not make a full return last week, due to an illness that drained the life of me. Just a simple cold, but it knocked me for ten. I am now back, no sign of any cold whatsoever, so I have no excuses. So I shall start this week with one amazing artist!

Rita Ora. She appeared out of no where and here she is again. Most known as having 3 consecutive number one singles in the UK which are "Hot Right Now", "R.I.P." and "How We Do (Party)". And a number one album. We all thought this girl would be unstoppable. Unfortunately "Shine Ya Light" stalled at number 10 and it looks like this single is also going to fall short of that all important number one.

"Radioactive" was written by Sia Furler and Greg Kurstin. The former is well known for collaborating with David Guetta on "Titanium". So I'm surprised this song hasn't done as well as the others, and it's making me question whether it's got anything to do with the fact that the album is released and that people have been buying the song from the album, therefore splitting potential sales between the album and the single. However I don't think that is the only problem, I think it may also be down to the music video.

I struggled deciding which new release I should choose, it was between this song and Avicii Ft. Nicky Romero's "I Could Be The One". So I decided to choose the one that is currently the lowest on the UK iTunes chart. I thought I might be able to help Rita Ora, but I can't help but say this music video is not at all what I expected.

Rita Ora should be bringing in a lot of money from all those number ones, but why are we left with a music video that looks like it's low-budget? After more viewing, you realise the budget may have been spent on the theatrical backgrounds and features. Leaving you wondering if they may have had a short amount of time to cut this. As this wasn't what I was expecting at all.

I wanted something similar to Ke$ha's "Die Young". A complete narrative and a perfect choreography, since this song allows you to do such a thing. But no signs of it, leaving me thinking a lot of green screen was used to make this and that Rita Ora wasn't given much to do, especially since we only see her back through the first minute or so.

Overall a song that should be performing better on the iTunes chart. But a music video which falls short of anything I imagined. There's nothing to grip you, nothing to keep me entertained. And if I were flipping through the music channels and this video came on I would flip over it looking for something better, and there probably would be something more interesting on another music channel. I hope her next music video is a lot more entertaining than this one.