Rita Ora - I Will Never Let You Down

10 February Critic Jonni 0 Comments



This song has been stuck in my head all day, well until I went on my break at work and watched a video that had Jennifer Paige's "Crush" in the background, and that was it, that was stuck in my head for the rest of the day, I wish I still wasn't crushing on this one guy, and when I think I've finally stopped, I realise it hasn't. But I've come to terms with it, and that is all it's going to be, a crush and nothing more. This song will take it's place again, unbelievably catchy, it's unsurprising that it reached the top spot on the UK chart. Rita Ora is so much more relaxed when she is putting on a show, exuding perfect performance vibes, she sings, dances and proves how amazing she really is.

Rita Ora is a worldwide star and she has definitely made it here in the UK. She is currently locked in a legal battle with her record company so that she can get out of her contract. Something to do with a seven year rule. Considering that she's been a part of Roc Nation for seven years now, and she has only released one album shows it all doesn't it? She should've had a few out by now, enough to guarantee more number ones in the future, which she needs if she's going to compete against Cheryl and Jess Glynne for most number ones by a British female artist. She even once held the record with Geri Halliwell, but was succeed by the former two singers. I hope that once her lawsuit is cleared up she has more number ones around the corner. This song was written by Calvin Harris, who was her boyfriend at the time.

Directed by Francesco Carrozzini, it's a pure performance piece as she tells the camera that she will never let you down.

As per usual, Rita Ora proves to us that she can dance, hitting off that choreography like it is nothing. She easily works the camera and does a great job.

Again black and white tones are used which normally frustrates me, instead this works as when it is switched to colour, it is way too much in your face, bubblegum explosion. Rita Ora has a unique style and it works well for her, but it can sometimes be too much, not that that's a bad thing, but she looks a lot more respectable in the black and white visual scenes, that it's a complete shock to find out she's wearing something much more quirky.

Overall, Rita Ora nails the performance piece. Would've liked a slight bit of narrative here and there, maybe an inclusion of a guy in the music video, just to add that slight thing that we are missing. But I'd definitely go and see her live, and this music video proves how amazing she would be up on stage.
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