Maroon 5 - Sugar

01 May Critic Jonni 0 Comments



This was another music video me and my brother's girlfriend chatted about the other night... Such a simple idea, yet next to impossible to pull off, but Maroon 5 managed to do it. This is one of those music videos that will always be inspirational and different, it stands out on any music channel, and works completely, even if it does seem far-fetched. Maroon 5 crash as many weddings as possible in one day, performing for the happy couples in this video for Sugar.

Maroon 5 are a six-piece band consisting of Adam Levine, Jesse Carmichael, Mickey Madden, James Valentine, Matt Flynn and PJ Morton. They were originally called Kara's Flowers. Their career as Maroon 5 started off well, everyone was talking about them, but they soon dropped in popularity and it wasn't until Adam Levine appeared as a coach on The Voice and collaborated with fellow coach from the show, Christina Aguilera, on "Moves Like Jagger" that they were back in the spotlight, releasing hit after hit. This song is the third single to be taken from the aptly named fifth album 'V'. It hit the UK chart at number seven and was written by Mike Posner, Adam Levine, Joshua Coleman, Lukasz Gottwald, Jacob Kasher Hindlin and Henry Walter. It was planned to be released by Mike Posner for his 'Pages' album which got cancelled. Maroon 5 wanted it so he gave it to them, he is a fan of the changes the band made to the song.

The video was directed by David Dobkin, who is probably mostly known for directing 'Wedding Crashers', the Owen Wilson and Vince Vaughan film. He has directed and been a part of many other films, some well-known films include 'Fred Claus', 'Mr. Woodcock' and 'Jack The Giant Slayer'. The video has a similar feel to the 'Wedding Crashers' film, and is still getting questioned on whether it was staged or not. Regardless, it's still incredible.

This video is a similar style as Katy Perry's "Birthday", it's definitely reminiscent of that music video. I like how it's in real time and the shocked faces are pretty much real, it's next to impossible to stage everything completely, and even if it is completely staged, it's some amazing acting.

The idea behind the video is to crash as many weddings as they can, apparently the groom is the only one in on it, but they were only told it was a famous band, not who they were. There's a whole lot of technicalities that could and did go wrong, but this is what makes an amazing music video.

My only problem overall is the sexualised content of the lyrics. Even though Katy Perry's "Birthday" is also sexualised, that song relates perfectly with the music video... This one just doesn't relate to the video. It's not like the lyrics has anything to do with weddings, but I guess they couldn't crash people making love, so a wedding was the next best thing right?

Overall, entertaining, shocking and filled with so much love. Congratulations on every couple that got married that day and had MAROON 5 crash their wedding. I'd have them crash my wedding any day of my life.
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