S Club 7 - Reach

28 July Critic Jonni 0 Comments



Not an easy decision to pick between this and "Never Had A Dream Come True", but this was another favourite of mine and rolls nicely on from "Don't Stop Movin'" for my Thursday Revisit. This wasn't my initial plan but I didn't realise how much Reach meant to me, looking back on this song, I thought it was complete cheese with extra on top, but it really isn't, it's still a banger even if it isn't in my head. S Club 7 takes the party bus on the road, living it up large and dancing away on top of it, the group members have a blast as they Reach for the stars.

S Club 7 is a fond memory of nearly every 20-30 year old's childhood, they hit the charts hard in the UK, and their popularity never stopped, creating hit TV shows and TV movies as well as spawning a junior band. Yet all good things come to an end, and they ended up going their separate ways. The group consisted of Jo O'Meara, Bradley McIntosh, Hannah Spearritt, Tina Barrett, Jon Lee, Paul Cattermole and Rachel Stevens. This song didn't quite reach number one and had to settle for peaking at number two, behind Sonique's "It Feels So Good". It was written by Cathy Dennis and Andrew Todd.

The music video is a simple performance piece, the song served as the theme tune for L.A. 7, the next instalment series of the group's TV shows.

The video doesn't link back to the TV series, this time around like "Bring It All Back" did. Instead settling purely on the performance side of things.

There's a few possible narratives, especially with all the extras used in the video, where they have a sweet with the letter 's' on (which definitely reminds me of Skittles), which turns them into loving the group too.

The extras follow the party bus, which kind of copies the Vengaboys bus in "We Like To Party! (The Vengabus)", yet explodes it much more. It looks quite dangerous.

As for performance wise, they are on form as always, although no grouped dancing, all members are pretty apart meaning it's difficult to see any mishaps and so it looks more of a collective in-sync production.

Overall, there really isn't anything to this music video, it's pretty bland and totally simple with no narrative or an outstanding performance visual. It's remembered because of the party bus, yet it's easily forgettable compared to their other music videos.
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