The Saturdays - Not Giving Up

10 October Critic Jonni 0 Comments


Not Giving Up - The Saturdays |

At a loss of which music video to write up about, I decided to let iTunes decide for me. The randomiser played a remix of this song, so I thought I might as well write up about this one since I haven't reviewed it yet. The Saturdays were my favourite girl group for some time, and I am still wishing they will get back together as Little Mix and Fifth Harmony dominate the charts globally. For the moment, each of the members have a solo career going for them, so at least they haven't totally disappeared, although we all do miss their pop music. Watch The Saturdays perform with neon light sticks in this brilliant performance-based music video for their song "Not Giving Up".

The Saturdays are currently on hiatus, with no signs of them getting back together anytime soon. They consist of Rochelle Humes, Frankie Bridge, Mollie King, Una Healy, and Vanessa White. The girl group had massive success in the UK but were always trying their best to get the UK Singles Chart Number One, it took them a total of four years to finally hit the top spot; which was "What About Us" featuring Sean Paul. This song was their second-to-last single they ever released and managed to hit the UK Singles Chart at number 19. It was written by Antonio Egizii, Celetia Martin, David Musumeci, Carl Ryden, and Carla Marie Williams.

Directed by Chris Sweeny, the music video doesn't have much of a concept, leaving it all down to the girls to fully knock it out with their performance piece. Unfortunately, there isn't a whole lot they can do with light-up sticks.

Each of The Saturdays have their own profile visuals within the music video; surprisingly, these parts are where the girls fully bring it. They all manage to exude sexiness with their corresponding light up sticks, ropes, and turntable.

As for the group performance, the choreography is pretty basic, which leaves The Saturdays to do their best with what they've been given. Disappointingly, they don't make it work and the choreography falls flat, no matter how much they attempt to style it out.

So, that's it for this music video. There really isn't a lot to it, although I do commend them at how stylish and on-point The Saturdays are. I totally miss them and their music, come and reunite, please!
Buy on iTunes

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