Rihanna Featuring Jeezy - Hard

24 December Critic Jonni 0 Comments


Hard - Rihanna & Jeezy |

I recently heard this song in a movie trailer, the film in question is titled "Breaking In" (which just goes to show that this blog is backdated, since the trailer, which can be viewed here, was released on 11 January 2018, and this blog is backdated to 24 December 2017). It has been stuck in my head ever since, and to be fair, so has the visuals from the movie - since that film does look epic! In comparison to this music video, this visual certainly falls short. What I wasn't expecting was the military couture, Rihanna's style is on point throughout and she certainly knows how to work these outfits! Watch Rihanna commanding her troops as she brings high-fashion to the military and the desert while Jeezy raps a segment in this music video for "Hard".

Rihanna, real name Robyn Fenty, has definitely established herself as one of the top female artists in the music industry. She has had a number of hits although my favourite era was certainly the Good Girl Gone Bad era and I still consider "Don't Stop The Music" a total jam. Her recent releases haven't quite hit their mark single wise, and it'll be interesting to see where she goes from there. She is currently working on her ninth studio album, so expect new music from her pretty soon. The song features Jeezy, real name Jay Jenkins, who was previously known as Young Jeezy. He was in rap group Boyz n da Hood, and has gone on to have quite a few hits, his biggest solo hit to date is "Soul Survivor". The song was written by Terius Nash, Christopher Stewart, Robyn Fenty, and Jay Jenkins.

Directed by Melina Matsoukas, this music video is a pure performance piece set in the desert, drawing inspiration from high fashion and combining it with the military.

As I previously stated, Rihanna totally works all the fashion items, to the extent where she really put her own stamp on the fashion industry with her military couture. Some of the clothes aren't typical, yet she works them as if they are everyday wear. Her spiked-shoulder tight-fitting dress became an iconic look for her and this video really established that.

The theme relates greatly to the song because the song is all about being strong and fierce - hard, for lack of a better word - and Rihanna styles that out with the theme and her confidence. Jeezy doesn't add much to the visual, but his words are needed to break up the song.

Overall, this is a completely unforgettable music video - there's even a bright pink tank, which is pretty memorable. Rihanna brings it and her gladiator look is totally on-point, well until she decides to get muddy. With this female singer being strong and powerful, Jeezy kind-of falls short.
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