Example Vs. Laidback Luke - Natural Disaster

July 30, 2012 Critic Jonni 0 Comments

This is the second music video on my Collaboration Special. Example, real name Elliot Gleave, provides the vocals for this song. It also appears on his album "Playing In The Shadows" therefore making this song his, but why is a Vs. used instead of a Featured? This is one question I am unsure of, but the only thing I can come up with is that  Laidback Luke provides the music, therefore he has mixed the track himself. Laidback Luke, real name Lucas Cornelis van Scheppingen, has released a lot of singles most of which are collaborations with various artists. He has released one album thus far, but I bet a second is on it's way soon. This is definitely one artist we are going to hear more and more from.

"Natural Disaster" was written by Example, Laidback Luke and Dipesh Parmar. Again it was expected that the song was written by these two as they are great at what they do. The song charted here, there and everywhere, and it's completely understandable as it is extremely catchy. But it didn't chart that high, which could have been down to the lack of promotion.

It's music video, on the other hand, is amazing. I could watch it again and again. Previously when I was watching the music channels I would skip over this music video purely because I didn't think I'd enjoy it, but how wrong was I? It's both a narrative and a performance piece and takes place in a club, therefore showing what type of music it is.

I like the narrative, the teenager/young adult is played by Josh Dickinson, and he plays the character perfectly. I like how they show that music is like a drug, and that especially Laidback Luke's music is extremely addicting. I do feel sorry for him having parents like that, I don't think it's fair, but then again they know he has a "drug" problem but are unsure of how to handle it, especially since at the end all he needs to do is walk into a club and find the "drug" there. I also like how Example is in the audience, it's common in a lot of music videos but it is usually only a scene, whereas this is a main part of the music video and makes this video stand out from the crowd.

Overall, the song is very catchy, but it's accompanying music video is definitely one of the best, I don't think I have seen anything like it, and unusual videos tends to get the highest ratings. I haven't got a bad thing to say about this music video, I could definitely watch it again and again, so it's definitely worthy of this rating.