JoJo - Too Little Too Late

December 11, 2012 Critic Jonni 0 Comments

JoJo, real name Joanna Levesque, has been planning her comeback for some time, and there's still no sign of it hitting the UK. She recently released "Disaster" world-wide, but for some reason completely missed out the UK, leaving the UK fans waiting endlessly, for something that might never be. But I have my fingers crossed that at least something comes this way, we've been missing JoJo, and kind of need her back.

"Too Little Too Late" was written by Billy Steinberg, Josh Alexander and Ruth-Anne Cunningham. The former two have featured on this blog before, and I bet they will pop-up a few more times. As for the latter, she has written for quite a few people, and I bet we'll be seeing her name again. The song is about getting over your first love and about the disappointment that may come with it. The song is extremely catchy and a few of my flatmates were playing it today and I couldn't stop myself from singing a long too. See Brits are still listening to her music, so come on JoJo, release and promote in the UK, please.

The music video is a great narrative based video that correlates perfectly with the song. The theme of football (or should I say soccer?) was used because it was released around the 2006 FIFA World Cup. The team used in the video was UCLA Bruins men's team, and the main actor was Mike Zaher, who is also on the team, and in being a professional footballer (soccer player), he was unable to receive money for his role.

There is a lot to like about this video, it feels real and right in so many weird ways. The video also includes pathetic fallacy, as when she decided it's finally over, it starts to rain.

Overall an extremely catchy song, that has made this song become JoJo's most successful single in the UK even though "Leave (Get Out)" got to number 2 and this song got to number 4, this song has sold more and was in the charts for a lot longer. The video shows off the song perfectly, and it couldn't have been done any better. The are no faults with this video, and it works effortlessly, so clearly another high rating is deserved. And she has now become the first artist to have their music video reviewed by me twice! "Too Little Too Late" first review.
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