New Release: Will.I.Am Featuring Britney Spears - Scream & Shout

December 10, 2012 Critic Jonni 0 Comments

Will.I.Am, real name William Adams, is one quarter of American band The Black Eyed Peas. He is a coach on The Voice UK and is well-known for his name-dropping on the show. He knows exactly what he is talking about and is one of these people who will be a part of the music industry for the rest of his life. I am looking forward to his future singles, but can he top this collaboration? I very much doubt it. This song features the high-profiled Miss Britney Spears, who has appeared on this blog a number of times. I admit, I am a fan, one of the Britney Army. She has had a successful career, but has recently been failing to chart. Her last number one was back in 2004 with "Everytime", could this song be the one to push her back in the limelight? Definitely.

"Scream & Shout" was written by William Adams, Jef Martens and Jean Baptiste. The song is extremely catchy and I cannot stop listening to it, and I look like I'm not the only one. The song uses the iconic "It's Britney Bitch", first used in the song for "Gimme More". The single release date in the UK was pushed forward a few weeks after the demand in the UK was extremely high. The song has been climbing up the UK iTunes chart, this is definitely going to be a hit, but with stiff competition from The X Factor winner James Arthur with his single "Impossible", it is going to be a major chart battle.

The music video is definitely different to what we expect, but it links in great with the song and it's meaning. It has been described as a series of photographs, and that is exactly what it feels like. Like someone is trying to show you something through a series of actions.

As everyone has already announced, Britney Spears stands out amazingly. And although she is merely only featuring on the track, you can't help but feel eager to watch her again and again. I think she has this essence, this performance essence that lights up when in a music video. Will.I.Am tries his best to stand out too, and although he managed to do so, it's just not as engaging as Britney.

There's so much going on, and even though I have already seen it about 10 times, there's still parts of the video I haven't seen before, and this is what makes a video like this, great. You have to make them want to watch it again and again so that they don't miss anything.

Overall a great song that deserves to get to number one this Sunday. The music video is the best music video I have ever seen in this style. Any competition in this style has been blown away and I cannot even think of any similar. I like it's subtle links with the song and the editing is WOW. I have nothing else to say, except UK fans download now, this NEEDS to be number one!
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