Rihanna - Sledgehammer

03 July Critic Jonni 1 Comments

The video and song everyone is talking about, this is the lead song from the Star Trek Beyond soundtrack. Rihanna has been working on it for at least two years as far as we know, and this is the outcome. She claims to have been a fan of the Star Trek franchise since she was a child and it's a part of her childhood, so it's no wonder that she would want to become involved in the new film in one way or another. Rihanna becomes an alien or extraterrestrial up in her own planet, creating small magic that has us wishing we had her powers. This hypnotic music video for Sledgehammer puts us all in a trance-like state.

The film hasn't even been released yet and this music video is out, but Rihanna, real name Robyn Fenty, as ever, surprises us all. The film is expected to be released at the end of this month, which is when I expect this song will rise quickly in the charts, much like P!nk's soundtrack single "Just Like Fire" did when Alice Through The Looking Glass got released. Rihanna's new single doesn't interest me all that much, she has stepped away from the style of music I loved from her, "Don't Stop The Music", "Umbrella" and "Shut Up And Drive" seem like light-years away, especially in comparison to this which definitely has a Beyoncé 2016 feel to it. It was written by Robyn Fenty, Sia Furler and Jesse Shatkin.

Directed by Floria Sigismondi, the video really captures the loneliness of a person on a planet all by themselves. It was shot through IMAX cameras, the first music video to entirely be shot using these cameras, it probably looked amazing at IMAX cinemas and theatres.

Rihanna transforms herself into some sort of alien, some out of this world being that has magical powers that I'm pretty sure we would all die for. However, she isn't looking all that appealing, but I guess we're used to that with anything from Star Trek, it's more geeky than sexy, and Rihanna pulls it off perfectly.

There isn't much else to add to my review of this music video, there are some magnificent visual concepts and scenes, but none defining or developed enough for us to fully embrace it. This is one of those videos that you will either love or hate, and it totally relates to Star Trek, something I've never managed to get my head around.
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