One Direction - One Thing

March 30, 2012 Critic Jonni 0 Comments

Okay, so I'm not a fan of One Direction and usually skip over their music videos, but I was struggling today to pick a video for this blog, and I decided to look at the TV, spontaneously, I just picked it.

One Direction came Third on the seventh series of the X Factor. The band members are Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. It was one of few series that released quite a few artists into this world, they are: Matt Cardle (winner), Rebecca Ferguson (second), One Direction (third), Cher Lloyd (fourth), Mary Byrne (fifth), Katie Waissel (seventh), Belle Amie (eleventh), Storm Lee (fourteenth) and Nicolò Festa (sixteenth). One Direction has had quite a few hits here in the UK, and have recently took over America, winning a lot of hearts out there, and creating "One Direction Infection". Not only that, they have become the first British Group to have their first album go straight to number one on the Billboard chart. I have previously reviewed "What Makes You Beautiful" on this blog. They will be one of the biggest acts around the whole world, but my question is... Why is there a winner of the X Factor, when other positions clearly do better... Where is Matt Cardle now?

"One Thing" is the third single to be released in the UK from this band. It was written by Rami Yacoub, Carl Falk and Savan Kotecha. Obviously only the best writers for this band, they have all worked with big names in the past, and also created What Makes You Beautiful. This is another great and catchy song, and again it looks like a bright future for these guys.

The music video is performance based, which is usually not my favourite type of music video, however, it's done differently and it puts a great spin on things, and definitely stands out from other performance videos. Which is extremely difficult to do.

There is a lot of One Direction fans involved in this music video. They were invited to join the video, but on one condition only... And that was that they had to find out where it was being filmed through a series of clues, which may be the reason why they are all very excited, although, I bet that is usually what their fans are like.

The music video is basically a tour of London, with One Direction singing here and there, such as on some steps, in a park, on a bus, and in front of fans.

Overall, it's definitely a different kind of music video, with a great song to go with it. It charted at number 9 here in the UK, but has done a lot better elsewhere. These boys are going to be a worldwide success, if they aren't already, and it looks like they've come out on top from that series of the X Factor.