Chart Mondays: Kent Jones - Don't Mind

18 July Critic Jonni 1 Comments

Don't Mind - Kent Jones |

What have I just watched? Like how is this in the top 10 of the UK chart? Seriously? It is catchy, I have to admit. Regardless.... This makes my Chart Mondays because Drake has still not released his music video for "One Dance" which is still sitting pretty at the top of the UK chart, and has done so for 14 consecutive weeks now. This has popped out of nowhere, much like Desiigner's "Panda" did, and probably will be the only hits both acts manage to get over here. Kent Jones clearly spent the budget of the video on models, hence why he's just singing whilst girls parade around him.

Kent Jones is an American hip-hop rapper. This song is his debut single. He moved to Miami, Florida to work with LL Cool J and Dr. Dre, where he ended up signing a record deal with their company Epidemic Records. He has collaborated with many artists, before meeting DJ Khaled, who signed him to a joint record label, where he released his first mixtape. This debut single contains five different languages, which are: French, Spanish, Japanese, English and Haitian Creole. It was written by Kent Jones, Marcello Valenzano, Andre Lyon, Khaled Khaled, Barry White, Gerald Levert and Edwin Nicholas. It samples Barry White's "Practice What You Preach".

Directed by Eif Rivera, the video is nothing special, unless you count the model falling over as something exciting. The video has nothing going for it and is unrelated to the song. Something we've seen a hundred times before.

Luckily for us, we see a cameo appearance of DJ Khaled. Which also adds nothing to this video.

Totally a typical rap music video, there is always going to be a video, just like this one, in a rapper's career. Only this one isn't of a high quality, definitely budget blown on the models.

Camera work is dodgy, and the models don't even look like they're having a good time, apart from when they're on the swings and they're running around.

Overall this has no substance to it at all and is just another generic music video that gets lost in the thrall of models and rappers in a video. What makes this one stand-out though, is definitely The Powerpuff Girls jacket, that model works that pink overcoat perfectly, now I want one too!
Buy on iTunes

1 comment:

  1. Definitely the power puff jacket girl was breathe taking, even made me search for the jacket myself. She did a great job capturing my emotion for a moment.