Rihanna - Pon De Replay

May 20, 2012 Critic Jonni 0 Comments

So I chose Rihanna as my Sunday revisit, purely because I have never watched this music video before, but I had heard the song many times. Rihanna, real name Robyn Rihanna Fenty, first released this song back in 2005, and she looks very different to what she looks like right now. She kind of reminds me of Christina Milian, and to be frank this is the sort of song Christina Milian would release.

"Pon De Replay" was written by Vada Nobles, Carl Sturken and Evan Rogers. None of which have been mentioned on my blog before, as far as I'm aware of. This is the song that made Rihanna, if she hadn't have released this song, would she be where she is right now? It's pretty doubtful, although with that voice, she may have gotten there. "Song Pon De Replay" translates loosely to "Put The Song on Replay", as Pon means upon.

The music video is one of the classic music videos you used to see in the late 90s early 00s. With artists such as Christina Milian's "Am to Pm" and Pink's "Get The Party Started", so it's quite surprising that in 2005 a similar music video popped up, but it failed to get to number one in the UK, only grabbing a number two. Would a different music video have helped to push it that little bit further?

There's not a lot to say about this music video, there is a lot of choreography, and it kind of reminds me of "Don't Stop The Music", that also had the non-music bit at the start, which I always like to watch in a music video. Also the DJ in the music video was played by DJ Cipha Sounds, there is also a cameo appearance from Kardinal Offishall. I also loved the human bicycle at the end, it's not something you usually see.

Overall, a great music video if it was released in early 00s but it was released in 2005, and it obviously got lost amongst the videos that were being released by other artists. This is definitely a catchy song that gets stuck in your head easily, but the music video is missing some sort of spark. If you're going to release a video like this, make sure that there's something extremely different about it.