Nickelback - Feed The Machine

June 28, 2017 Critic Jonni 0 Comments

Feed the Machine - Nickelback |

Couldn't decide what music video to review, so chose this one since I am currently playing Nickelback's latest album; which has the same title as this single. The album is pure fire throughout, and this music video is just as powerful. Nickelback are truly back, putting their stamp on rock music and proving how great they truly are. Watch Nickelback become freedom-fighting revolutionaries as they rescue imprisoned humans from machines in a post-apocalyptic world in this music video for "Feed The Machine".

Nickelback are a Canadian rock band consisting of Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair. They are one of the most successful rock groups of all time and continue to keep to their sound whilst keeping it current and mainstream. We all like a little bit of Nickelback, whether we like to admit to it or not. This latest album is complete fire from start to finish. It has certainly proved that they can continue as a band without changing their music genre. This song is their first single from the album, and it is one of those songs you never forget. It was written by Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair.

Directed by Kyle Cogan, this music video is fully in-depth, easily relating to the lyrics. There is a slight performance piece, but it's mainly narrative; easily relating to the concept of the lyrics, transforming them into this perfect visual.

We watch as these robots come after two girls, one of which gets captured outside, whilst the other manages to escape and finds a place to hide. Then, the one who survived was taken to a village by a woman and given some water, and then they make a plan to free the humans that have been captured by the monsters, who are clearly just feeding the machine.

The concept is great and very relatable to many people in the world at the moment. There's not much inclusion of Nickelback as a whole; their scenes are more profile shots than anything else. I like the ending which sees the machine shut down once the humans are all rescued. Such an iconic music video, and yet there's just something missing as a whole.

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