Little Mix - DNA

02 November Critic Jonni 0 Comments

DNA - Little Mix |

Yes, we're all shocked I haven't reviewed this music video yet; but, I'm going to pretend I've been waiting for a Thursday Revisit - like this backdated date - to review this visual. It's one addictive track, but it's a grower of a song, which explains why it didn't live up to the chart success of "Wings". The song is quite dark and spooky, and they sure followed up the track with a similar one called "Lightning", which never got an official single release or a music video - however, we all presume that the "to be continued..." at the end would've been perfect follow-through to "Lightning", if that ever became something. I doubt they'll continue this music video on, as so much time has passed, but we can keep hoping that they do. Watch Little Mix perform their song on a tall tower, whilst each member have their own time in the spotlight as they get revenge on a guy in this music video for "DNA".

Little Mix are a four-piece girl group consisting of Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall. They were the first group to win The X Factor in the UK and are still the only group to have done so in its 14 series. They are one of the biggest girl groups in the world and definitely the biggest in the UK. They bring fire to everything they do, and they're gearing up to release their platinum edition of their latest album Glory Days which gained them their first UK number one on the Albums Chart. I can't wait for new music, but I'm hoping it's not too long for a new album. This song was written by Thomas Barnes, Peter Kelleher, Ben Kohn, Iain James, Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall, and Gavin Jones.

Directed by Sarah Chatfield, the music video is more of a profile and performance piece, with snippets of a potential story-line that's not quite fleshed out fully. There is a "To Be Continued..." found at the end of the music video, which was later confirmed that people who went to the DNA tour in 2013 would've seen the follow-up, or so we presume.

We start off watching Perrie Edwards driving a car with a guy who she has kidnapped, bound and gagged. Jesy Nelson's scene is pretty similar although she's in a different car. Then we've got Jade Thirlwall on the side of a building, next to a covered window where a guy's shadow can be seen - she fully stands out in this visual. Then, Leigh-Anne Pinnock has her scene at the end, where she makes out like she's devised all the plans.

It's a strong narrative, but one that should've been developed more. The girls are fierce in the performance piece, where they're dancing on top of a building. They're on fire, although a full choreographed sequence would've engaged the viewers a bit more. Then you've got them running along the street, which doesn't add all that much to the music video.

Overall, it's dark and twisty which shows Little Mix in a whole different light compared to "Wings". They sure know how to bring it, but they've definitely come a long way since this music video. It's all right but could have been so much better if the narrative was played out much more.
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