Katy Perry - This Is How We Do



This was playing on my iTunes today, which I have on shuffle, and it's been stuck in my head whilst at work, so thought I'd review the music video as we await her new album, which she is currently working on. It's been two years since this video dropped and it's still a lot to take in. This is how we do according to Katy Perry, this is how you do a studio-based music video, totally knocking it out of the park with this performance piece.

Katy Perry, real name Katheryn Hudson, hasn't released anything new since this song almost two years ago. She started in the music industry under her real name Katy Hudson back in 2001, but changed her stage name to Katy Perry to prevent confusion between her and the actress Kate Hudson. We are waiting patiently for her new music, which has been a long time coming for any KatyCat, or Katy Perry fan, Katy Perry has been a little bit busy, she recently became the most followed celebrity on Twitter, amassing 90.3 million followers. Her most recent single, this one, was written by Katy Perry, Klas Åhlund and Max Martin.

The video was directed by New Zealand filmmaker Joel Kefali. Relating to the song perfectly in this summer hit of 2014, adding in pop culture and exact translation into visual during lyrics, this is how you pull off a studio-based music video.

There's literally so much going on that even to document every minute detail, you're bound to miss something.

Twerking ice creams, pizza nails, Yves Saint Laurent's Mondrian dresses, Mariah Carey caricature, picture of Aretha Franklin, pop art to the max, karaoke, dancing, table tennis, this music video has it all.

The explosion of summery stuff in a studio-based music video makes this video tongue-in-cheek and so addicting. It matches the song's beat and style, and totally worked! Each lyric of the song has it's own 'vignette' according to the director.

However the song didn't perform well on the charts, despite the catchy tune and perfect music video. It isn't really a commercial song, too bubble-gum pop that would've really worked years and years ago, and although it attempted to make a comeback, it didn't impact the charts the way it should've done. However this will always become one of Katy Perry's classic tracks that we all know and love even if the charts say differently.
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New Release: Rizzle Kicks - Everyone's Dead



Just recently released, this low budgeted music video from these boys has taken me right back to the music video for "Mama Do The Hump" and although not as well thought out, this one has a great theme none the less. Less than a translation of the lyrics than their previous single, "Everyone's Dead" music video is simple and classy, as Rizzle Kicks nail rap verses as they have fun performing in front of the camera.

Rizzle Kicks returned a few months back with a brand new single "Always Late", this follow-up dropped today, exciting many Rizzle Kicks fans. Consisting of Jordan Stephens (Rizzle) and Harley Alexander-Sule (Sylvester), the Brighton-based duo are prepared for their forthcoming album to be released soon. This song is the third single off the new album, after "Tell Her" and "Always Late". It was written by Jordan Stephens, Harley Alexander-Sule and Ben Callum.

Directed by one half of the duo, Jordan Stephens. This video is an insight into their wacky world, especially with the camera effects that makes me feel as if I'm high.

There isn't a lot going on, it feels more like a home video than anything else, something they just felt like dropping. With flashing lights and pretend microphones, they are having a small party with a few friends.

They are playing their new track and singing along, nailing the rapping, and proving what great performers they are.

Overall, I find this video disappointing compared to their previous efforts, and the simple distortion effect of the camera leads much to be desired. On the other hand, this is more of a promotional video to promote this song, as a teaser of what is to come, and what we should expect off their new album. If these tracks are anything to go by, the new album will be fire!
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Fergie Featuring Ludacris - Glamorous



I swear this is a music video I have already reviewed, yet it's not on my blog at all, so I'm guessing it's just one of those where it was so popular that I thought I had reviewed it, but clearly I haven't... So here goes... Time to go Glamorous with Fergie and Ludacris, a perfect hook and a catchy song, the music video is the embodiment of a glamour, sexy, stylish, money, power, stardom. What more do we want?

Fergie, real name Stacy Ferguson, dropped this amazing song in 2007, hence why I'm reviewing it as my Thursday Revisit, after her new release "M.I.L.F. $". The song charted well globally, but missed out on the top five in the UK by peaking at number six. This is the song that got me into Fergie in the first place, I already was obsessed with her as I was obsessed with the Black Eyed Peas, in which they were on hiatus at the time, but it was this single, this song that made me buy her songs, and I haven't looked back since. Ludacris, real name Christopher Bridges, features on this track. He hasn't exactly done well in the UK, two top 20 singles and a few songs in the top 100, yet featured wise, he's had a range of hits and two number ones. On this song, his rap is a bit before it's time, and is on point for the song. It was written by Stacy Ferguson, Jamal Jones, Will Adams, Elvis Williams and Christopher Bridges. Highly personal, and really hits home, she's made it big but she's real.

This jam-packed music video was directed by Dave Meyers and launches into a life in the world of Fergie, fictional and yet oh so real.

The video starts off at a party with Fergie and Polow da Don back in 1994, who produced the track as well as new single "M.I.L.F. $". We are then launched into the present where we see her life now as a high profiled celebrity and singer.

Various scenes follow: She's in a jet with a flight attendant played by Freddy Rodriguez, where she is seen watching the Black Eyed Peas music video for "Pump It"; then in a limo with some friends going through a drive-thru of Taco Bell (we presume from the lyrics), which she also did back in the 1990's only with a mustang instead; then a movie scene, reminiscent of Bonnie and Clyde, only it's called Glamorous, Ludacris appears in this scene and does his rap; Fergie goes behind the scenes of the movie shoot and thanks her fans in her lyrics for making her famous as the stylists get to work; one more scene of her as a young girl and her daddy telling her what the showbiz industry is like; before ending at the 1994 party, which has scenes that include Alfonso Ribeiro, Polow da Don, apl.de.ap and Cypress Hill.

The entire music video is a flawless example of how to get five stars from me. Perfect in every way. A performance piece turned into a complete narrative, linking in certain lyrics with certain scenes and some great translations from song to video. What is there not to like?
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Emblem3 - End Of The Summer



Emblem3 and Fifth Harmony were always the two groups who battled it out, they both started out on The X Factor US, and then later they were competing for chart numbers. Emblem3, at one point, were doing better than Fifth Harmony, but that soon changed, leaving this group broken, especially when a member left, but he returned and they have come back stronger than ever with this catchy new tune! Emblem3 bring the summer with this skater anthem that is bound to get stuck in your head by the end of the summer.

Emblem3 consist of Keaton Stromberg, Wesley Stromberg and Drew Chadwick. They hit it big in 2013, just out of The X Factor US, they managed to get on the billboard hot 100 at 93 with "Chloe (You're The One That I Want)". However it wasn't meant to be and with Drew Chadwick leaving, the group went on an indefinite hiatus, but guess things worked out for the better in the end, because they are back stronger than ever. This song is from their third EP titled Waking Up.

This music video is a typical summer video that you expect from a boy band, only proving they can skateboard and drive cars while they are singing.

It's fun, hot and relaxing, it's so nice to see them all get along well, and it's interesting to see how far they will go this time around.

The guys are looking hot and sexy, although their style needs to be drawn in some more. The skating appeals to young teenagers who are into that thing, and yet they aren't looking like a group that guys look up to, and girls scream at, not just yet anyway.

Summery and catchy this is a song that you need to have playing over the summer, and yet there's nothing that interesting in the accompanying music video. Apparently former member Kyle Miner appears in the video, adding a bit of nostalgia before Emblem3's audition on The X Factor US. It's just the average summer music video though, with nothing interesting, although the love interests are way out of their league, just saying.
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Eric Saade Featuring Gustaf Norén - Wide Awake



Eric Saade is back with this amazingly emotional video which features Gustaf Norén, this Swedish superstar has already done well in his career so far, but now he needs to make it big internationally, having already had a few hits in his home country, he hasn't been getting the chart hits he clearly deserves over there. Eric Saade stuns in this emotional narrative of this song, highly personal, he can't stop thinking about this girl that is keeping him Wide Awake, so he wrecks the caravan, featuring Gustaf Norén.

Eric Saade has recently dropped his EP with this song and his other recently released songs, in promotion of the new album that is expected to be released this week. He originally was in a band called What's Up!, he later went solo and has had two number ones in Sweden, these are "Manboy" and "Popular", now he has gone down a more mature route releasing songs that are highly emotional and much more personal. He attempted to represent Sweden in Eurovision 2010 with "Manboy" but came third overall in Melodifestivalen 2010. The following year he won and "Popular" became Sweden's entry to Eurovison 2011, where he came third overall. He attempted to represent Sweden again in 2015 with "Sting", but he came fifth in the final of Melodifestivalen. The featured star is Gustaf Norén, who is just kick-starting his solo career after being a founding member of rock band Mando Diao, he left the group last year after being with the band since 1999, he was one of two frontmen. He adds flavour to this highly emotional song which was written by Eric Saade, Gustaf Norén, Vikor Norén and Joakim Andrén.

Directed by the artist himself, Eric Saade manages to make this entire video personal, both on screen and off screen. With that emotional link to the song, it's no wonder he managed to create such a great video.

Who doesn't want to wreck a caravan in pain? Eric Saade clearly brought up all the feelings about this song and unleashed it on the caravan perfectly. Wrecking the place with anything he could get his hands on before burning it to the ground.

There are various performance scenes, some of which are in black and white making this even more emotional. Eric Saade performs with his usual style, but Gustaf Norén really outshines, he stares at the camera sultrily, working the camera as he sings.

Overall a faultless music video, that engages and works perfectly, however there's no sign of a love interest and so the audience wonders who they are singing about, but great work, and I can't wait to see what Eric Saade brings in the future, especially with his new album about to drop soon.
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