Critic Jonni: Imani

Imani Williams dropped her debut track a few weeks ago, which she later followed up with this awesome music video, that I can't stop playing. Having already published articles for Outlet Magazine, as well as CelebMix, as well as an article about the video, I feel like I haven't got much else to say about this video, let alone this song, however I am still loving it, this song will never get old. Especially with Imani Williams' outstanding vocals. Imani Williams don't need no money when she's got us as her fans, with full dance choreography and perfect performance vibes, this girl is going to go far!

Imani Williams is just 16, can you believe how young she is? She first came on to the music scene, with the help of Sigala on the awesome track "Say You Do", now she's released her own single, this one features Sigala and Blonde. Her vocals are on point on this track and the song is fire! We'll definitely be hearing more from Imani Williams, for sure! Sigala, real name Bruce Fielder, has had many hits, and pretty much launched Imani Williams' career. Having already had many chart hits, Sigala's future looks bright. And so does the other feature, Blonde, a producing duo consisting of Jacob Manson and Adam Englefield. They have had global hit after global hit. They've worked with the stars and the rising stars, and they will definitely continue hitting the charts hard. This song was written by Bruce Fielder, Patrizia Helander, Jacob Manson and Hampus Lindvall. It is currently stuck in my head once again.

Directed by Carly Cussen, the video is definitely high quality, with Imani Williams looking fresh!

With a full choreography, that is performed to perfection along with amazing technique, Imani Williams has the spotlight on her, and boy does she work it!

The choreography relates effortlessly with the song, whilst Imani Williams sends out performance vibes sure to make you want to see her live.

The visual scenes where it's just her, is stylish and sexy. I love the denim jacket she is wearing, and she totally suits it much better than I ever would.

The last scene is a shock, how the hell they managed to control her hair into a plait is unbelievable and proves that Imani Williams has an amazing style team behind her.

Overall what else can I say about this video, I've literally exhausted every comment I can make amongst all the published articles on Outlet and CelebMix. But Imani Williams is worth it, she deserves promotion and she deserves recognition, because a vocal like that going unheard in the world will mean the end of good vocalists in the music industry. Imani Williams is FIRE in every way, and I cannot wait for more new music, for now I'll just keep this and "Say You Do" on repeat.

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Sigala is bringing hit after hit, he is the one to watch, he is the one on everyone's lips, he is the one getting the chart numbers and he is the one who is bringing summer anthems to Britain while it's dreary and cold! He is also bringing fresh talent to the table, which is definitely helping him chart well, as well as collaborating with big names which brings crossover fans, I just want him to collaborate with one of my favourite artists. Summery and fun, this music video pushes Imani into the spotlight, whilst Sigala and DJ Fresh creates the amazing sounds behind the scenes. Hot, sexy, calm and full of life, this video is the fun summer anthem during spring!

Sigala, real name Bruce Fielder, has released two singles that has had global success "Easy Love" which hit number one here in the UK, and "Sweet Lovin'". This third single is going to follow in the previous hits' success, no doubt. He is bringing the summer throughout the year, and this song does exactly that. Imani, full name Imani Williams, is new and fresh, this is her first single and she has an incredible voice, if this song doesn't prove it enough, I suggest you listen to her acoustic videos on Instagram here, just wow! DJ Fresh also features on this song, real name Daniel Stein, he used to easily chart well, but his singles haven't matched up to his number one hits, and it seems this song might just push him back into the limelight. This song samples Mariah Carey's "Always Be My Baby", and was written by Sigala, DJ Fresh, Imani Williams, The Invisible Men, Mariah Carey, Jermaine Dupri and Manuel Seal. The song reminds me of Cover Drive's "Twilight", it has the same feel and summer vibe, and I guess Imani reminds me slightly of Amanda Reifer.

Directed by Craig Moore; the video was set in Port Antonio, Jamaica. Imani is central figure in this music video, the spotlight is on her and no one else.

She's full of life and fun, releasing the summer vibes for this summer hit, her performance is meaningful and joyous.

She nails the choreography given to her, she captures the audience in her dancing, her relaxation and in her singing. She not only means every word, but she is having one of the best times in Jamaica, and we all want to be there to enjoy it with her.

Imani is just so excited to be in this video, you can tell that she was meant to do this, as she is enjoying every moment of this, and in doing so she releases those feelings out to us allowing us to feel what she's feeling, giving us a joyous viewing.

Sexy and hot, Imani is a soon-to-be superstar, the video extras fail to grab the spotlight from her, apart from the kid breakdancing on the shoreline, however no one else manages to shine as Imani proves she was meant to do this. I can't wait to see where she'll go next, hopefully a solo hit is around the corner, she has the voice for it.