JoJo - Leave (Get Out)

October 11, 2011 Critic Jonni 0 Comments

Believe it our not, in this music video JoJo is 12/13 but she's so confident in herself anyone can easily mistake her for 18. I do feel a little sorry for her, I don't think a 13 year old or younger should be pushed into the music industry, it's pressurizing and even 16 year old's find it difficult, examples include Britney Spears and Billie Piper. But JoJo, real name Joanna Levesque, is one young artist who hasn't been misled and she's so focused on music that no problems have occurred, leading to the fact that JoJo is a very strong individual and can do what she wants when she puts her mind to it. Recently she has been hidden away, no music released and she has to build her fan base back. She has disappeared due to record label problems and law suits, which has pushed back her comeback even more. But finally she is ready for a comeback, and she needs to do a hell of a lot of promoting as most people have forgotten her name. But I've been a fan since this song, and I don't care if I have to wait 20 years, I will always love her music and I can't wait for her to come back.

This song is about heartbreak and telling your partner to go and disappear because you don't want him/her no more. JoJo's voice is amazing and you really feel the emotions pass over to you, which quite surprises me since she is quite young. You would think that she wrote at least part of the song because she displays the song perfectly however it was actually written by Soulshock & Karlin, Alex Cantrell and Philip "Silky" White. Soulshock & Karlin are a duo who have written and produced many songs by artists such as "2Pac" and "Jamelia".

I like the music video very much, it's one I can watch again and again and never get bored with it, however it is the usual teenage, high-school music video. I like the use of the cameraman being the guy JoJo is singing about and telling him "it's the end of you and me", it's something that isn't used at all now and so it definitely picks this music video out from a crowd. Some of the scenes are a little cheap, such as the bathroom bit where she's looking through the mirrors, if you look closely enough, in between those mirrors, the wall behind JoJo is the exact same, which suggests that she's standing behind 3 squares with nothing in them, which are frames, however it's easily mistaken, and it's rare you don't notice.

The dance moves are very then, for that era of music. You definitely wouldn't see any artist of today doing the "shoulder shrug" (I just made up a name for it, but you know what I'm on about). JoJo pulls it off amazingly, but it is definitely the type of dance choreography that was in, in 2004. And I will definitely say it again, she really doesn't look 13, when she first came out, a lot of my friends fantasised about her.

Overall, I remember enjoying this music video when I was young, and I can't wait for her come back, because I can see it being one of the best American comebacks in this decade! I love this song and it'll never get boring or old, it's mainstream pop and it's still what people are into. The music video suits perfectly and although it is considered old now and you can see the problems with it compared to what is coming out now, it doesn't matter. I hope you all think my rating is fair and not at all biased.
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