JoJo - Save My Soul

19 January Critic Jonni 0 Comments

Finally, JoJo has released her third and final music video from her tringle, with dynamic effects. Personal, inspirational and full empathy, this video pulls at the heart strings, JoJo is a vision, open, free and she's not letting anything or anyone bring her down. I need to see her live!

JoJo gave us a snippet of future songs back in 2015. Real name Joanna Levesque, she is ready to hit the music industry by storm, once again, her tringle created a major social buzz and the songs she released: "When Love Hurts", "Say Love" and this one are all technically brilliant, a perfect glimpse into her future releases. She is going to nail this album, and it will definitely be her best one to date. The song was written by Nikki Flores, Anton Malmberg Hård af Segerstad, Joy Deb and Linnea Deb.

The music video captures the meaning of the song perfectly. Directed by Zelda Williams, the desert shows the openness, the freeness of the song. The video features Heather Matarazzo.

I love the couch, it is represented of a psychiatrist's couch, one you get in therapy. I love how the actors, as well as JoJo relax on the couch in every which way they feel, this really works, it's like they're opening their minds, abnormalling reality to what we are used to (yes I know abnormalling is not a word, but it's what's going on). Open and free yet isolating and alone.

JoJo shows how amazing a performer she is, just watch her, she believes in every word of this song. This really means something to her. Her vocals are stunning as always, but it's her presentation of the song as she performs it out in the open, all alone. She isn't isolated at all, she is telling us the story and she knows there's this audience clinging on to every word she is singing, so she gives it her all.

I can't wait for her album, the sooner it gets released, the better. It may become the most underrated album of 2016, but we all know it will be amazing nonetheless.
Buy on iTunes