France Entry: Amir - J'ai Cherché

June 02, 2016 Critic Jonni 0 Comments

A more than catchy song, this was the bookies early front runner, it managed 257 points, placing 6th overall in the Eurovision competition. Amir is now a part of my Eurovision 2016 Special. An inspiring story that is shown throughout a perfect melody and video. Amir performs happily in this video, whilst the narrative is beautifully acted out, an inspiration to us all.

Amir, known as Amir Haddad, real name Laurent Amir Khlifa Khedider Haddad, is an Israeli-French singer. He appeared on Kokhav Nolad but only advanced four stages in the competition. He finished third in The Voice: la plus belle voix, which definitely kick-started his career. France chose Amir to represent them at Eurovision 2016 through internal selection, and it proved to be a good choice. The song is written by Amir Haddad, Johan Errami and Nazim Khaled.

The video is both narrative and performance based. Amir is totally relaxed in this performance, he is so happy to be a part of Eurovision and representing his country and everything that goes with it, that he is clearly enjoying every minute of it. He performs the song perfectly, making the viewers feel relaxed too. He did a much more powerful performance in the Grand Final.

The narrative is extremely inspirational. This is exactly what people need to watch to continue to fight for their dreams and to go after what they want. This video proves that people can do what they want to do in life, if they try their very best at it.

This video inspires me, something I'd watch to encourage myself to keep writing. I've been hoping to make a career out of what I love to do, and at times I am at breaking point, where I just want to give up as I don't think I'm getting anywhere. But that is not true, opportunities are slowly coming my way, and I've got to continue going after my dreams. Only the fighters make their dreams come true, and I am prepared to fight.

Overall an inspiration to us all, a happy sweet music video with some darkening sides to it. The song is more suggestive of there being someone there to keep us fighting, yet the video gives us these people in a visual to inspire us. If they can do it, we can right?
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