S Club 7 - Don't Stop Movin'

26 July Critic Jonni 0 Comments

Oh how this video brings back memories, I swear the music channels had it on repeat, so much so that I never stopped singing, dancing and watching "Don't Stop Movin'". If I had to pick a favourite song back when this was released, this was it, this was my jam! How embarrassing to think of that now, but I still know every lyric, every memory and every bit of this music video. S Club 7 dances in a club to "Don't Stop Movin'", with motion-blurring snapshots and a full choreography.

Still embarrassing to watch now, and what is with that choreography? S Club 7 consisted of seven singers who were: Bradley McIntosh, Jo O'Meara, Hannah Spearritt, Rachel Stevens, Paul Cattermole, Tina Barratt and Jon Lee. They had a tonne of success in the UK, but it soon fell as Paul Cattermole left the group. This song won them a few awards and hit number one in the UK. It was written by Bradley McIntosh, Hannah Spearritt, Jo O'Meara, Jon Lee, Paul Cattermole, Rachel Stevens, Sheppard Solomon, Simon Ellis and Tina Barrett. The verse of the song samples Michael Jackson's "Billie Jean".

Directed by Andy Morahan, the video is set in a club, with the group taking over the dance floor as they show off their moves.

At the time this may have been current, but it is totally embarrassing to watch and definitely makes sense as to why I was such a confident child with my dancing. I had this group in my life, with their choreography on my screen, no wonder I was like that.

Taking Bradley McIntosh and Jo O'Meara into the main vocals, this really pushed the other members back. Nowadays a song like this would be separated between each of the group members, but since there is seven of them, this would be possible but pretty difficult. The music video definitely showcases Bradley McIntosh and Jo O'Meara more than the other members, which must have been quite disconcerting for the other S Club 7 singers.

There is very little else going on, the choreography is sort of in-sync, but not to an exact point, and when looked into detail it seems kind of flimsy. This is not as tight as we've seen previous dance choreography from these guys. Overall this could have been better, but it just isn't and looking back on it nowadays, it looks worse than what I thought it was.
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