S Club 7 - Never Had A Dream Come True

August 02, 2016 Critic Jonni 0 Comments

So Saturday night, S Club, along with Booty Luv and Big Brovaz, performed at the hottest gay nightclub in Birmingham, The Nightgale for their 00's themed party. Believe it or not, but this was the song that blew up the club, it was FIRE and Jo O'Meara's vocals were perfection. It may not be my favourite S Club 7 song, and I may have my annoyances in Jo O'Meara singing every verse in it's entirety, and therefore making the other members backing vocalists; I can't deny that this is just a pure ballad banger of a song. S Club 7 go for a wintry performance piece for this video, Jo O'Meara takes lead vocals and lead scenes as she shows off her technical vocal ability.

The seven piece group S Club 7 had a string of hits and successes. They consisted of Jo O'Meara, Bradley McIntosh, Paul Cattermole, Tina Barrett, Hannah Spearritt, Rachel Stevens and Jon Lee. This song was a turning point for me with this group, I didn't appreciate having a solo vocalist with the other group members harmonising during the chorus, it's not how a group should sing songs, and although Jo O'Meara may have had the strongest voice, it shouldn't have meant she got the whole song to herself. The song was sung as a solo in Seeing Double, so in theory it is Jo O'Meara's song and not really an S Club song. It was written by Cathy Dennis and Simon Ellis.

Directed by Andy Morahan, the video has a wintry feel for this break-up song. A full performance piece with Jo O'Meara taking centre stage as she sings most of the song, whilst the other group members offer harmonies and support.

There is very little substance to this music video, Jo O'Meara does her best with the song, but it's a clear separation between her and the rest of the group. The girls and the boys are separated and the wintry scene makes it feel like a Christmas song.

This ballad is one of their iconic songs, and yet the music video is slow and not interesting enough, it looks a bit like Atomic Kitten's "Eternal Flame". Overall, there's not much to comment on, amazing song but probably better as a solo song, with an unengaging accompanying music video.
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