Martin Solveig & The Cataracs Featuring Kyle - Hey Now
Hey Now (feat. Kyle) - Martin Solveig & The Cataracs |
Again, I'm letting my iTunes randomizer choose the music videos I should review. This song came up while I was playing my music on random, I have it as part of a compilation album, and I just had to see if there was a music video because this song is addicting in every way. So, that is how I came across this and it is full of fun and totally relates to the song. Watch Martin Solveig, The Cataracs, and Kyle perform as they set up lights and a paddling pool in this fun and cool music video for "Hey Now".
Martin Solveig, real name Martin Picandet, is one of the biggest DJs in the world, and one I am obsessed with after having the amazing opportunity to interview him for CelebMix. He continues to prove himself in the music industry, his music chart positions come in waves, most of the time it takes time for his songs to go viral and become popular, but as soon as they do, they become chart successes. This one had mild success. It features The Cataracs, who was down to one member at this time who was Niles Hollowell-Dhar, he is now known as KSHMR. As a duo, they scored many successes and song-writing hits; and now, as a soloist, he continues to make splashes in the music industry, which is great to see. The same goes for Kyle, full name Kyle Harvey, who totally went viral a few years later with "iSpy"; it truly shows if you work hard and never give up, you get there in the end! This song charted well in some countries, with it becoming a hit in Ireland at number eight. "Hey Now" was written by Kyle Harvey, Martin Solveig, and Niles Dhar.
This music video is pure fun in every single way, which is totally expected considering the overall joviality of the track. To my surprise, Martin Solveig sings this song. I'm so used to him using a vocalist to sing these songs that I so didn't expect to see him singing - that certainly shocked me from the very start.
The whole theme has a Bob Dylan's "Subterranean Homesick Blues" feel to it, only updated to the max - since that old music video was done way back in 1965. It's all about fun in the summer sunshine as they continue to spread the cheer and create words out of the set they have.
Once again, Martin Solveig proves that he's a DJ and not really a performer whatsoever since there's no energy behind his singing. However, he does try his best and he's much better at being himself and having fun. As for Kyle, on the other hand, he brings it with the energy and really gives the camera what is missing.
This totally works with the song, how this didn't become a hit in the UK or the US, I'll never know. We need more fun songs like this dominating charts all around the world. I also think "Kings Of The Playground" would've been a much better title for the song.
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