*NSYNC - Bye Bye Bye

October 10, 2020 Critic Jonni 0 Comments

Okay, how have I never reviewed an *NSYNC music video on my blog before today? It sounds impossible to have this happen, and yet here we are. This song has been stuck in my head all day, probably because I've recently caught up with Celebrity Karaoke Club (which is a lot trashier than I thought it was going to be, but it's addictive trash), and this was one of the ending songs as they said goodbye to another contestant, and it made me realise how much I loved this track in the '90s. To be fair, it's still a brilliant song today and I could so see it resurfacing as a viral hit over the next few years.

*NSYNC were a '90s/'00s pop boy band consisting of Justin Timberlake, JC Chasez, Chris Kirkpatrick, Joey Fatone, and Lance Bass. They had a number of hit singles but I never really caught on to the group and preferred UK boy bands such as 5ive and A1, at the time. This song is strong and powerful with the group giving it throughout and easily making it catchy. This is truly an unforgettable track with Justin Timberlake and JC Chasez impressing vocally. The song was originally given to 5ive, who rejected it, clearly, they missed out because it became a brilliant hit for *NSYNC.

The music video, directed by Wayne Isham, is totally iconic and one we all remember. It opens with all five members being string puppets, controlled by a woman, who is the former model and actress, Kim Smith. She cuts the strings of Chris Kirkpatrick and Joey Fatone first and they fly through the air and onto a speeding train where they run away and try to evade the woman, who gives chase. She next cuts the strings of Justin Timberlake and chases after him in an abandoned warehouse with a pair of dogs, but he manages to escape too. Lastly, she cuts the strings of JC Chasez and Lance Bass who land in a red Dodge Viper and they speed away as Kim Smith gives chase in her silver BMW Z3. They end up sliding into a u-turn to escape from her, which totally works. Throughout the video, there's a performance visual where the group are performing in a blue rotating box, which is made to look like they're on changing gravity fields. During this performance piece, they give us brilliant dance choreography and passion for the song. This is totally one of the best music videos released in the '90s/'00s.