Beyoncé - Hold Up

05 September Critic Jonni 0 Comments



From what I have heard from Beyoncé's latest album, it's nothing that interests me, and yet it's flooded with emotion and is completely new and her own. No one can deny the influence Beyoncé has had in the music industry, regardless of the fact that I'm not a fan of her new music. Her new stuff just isn't for me, and maybe once upon a time I did enjoy Beyoncé's music, but she's practically developed her music into something that isn't for me over the past few years. "Hold Up" by Beyoncé is a hate loving exploration for wrecking things with a baseball bat. Progressive from drowning to being in control.

Beyoncé, full name Beyoncé Knowles-Carter, first came on the scene as the lead singer of Destiny's Child. But it wasn't until she went solo that she soon became this massive singer. Now she's poured her heart and soul into her latest album 'Lemonade', which has had mixed reviews from critics and the general public, which explains the not-so-great chart positions she's been pulling in. Regardless of which, her music videos for the album have all been FIRE! This song contains a sample of "Can't Get Used To Losing You" sung by Andy Williams, an interpolation of "Maps" by the Yeah Yeah Yeahs, and an interpolation of "Turn My Swag On" by Soulja Boy. This is why there is a tonne of songwriters... Which are: Thomas Pentz (Diplo), Ezra Koening, Beyoncé Knowles, Emile Haynie, Joshua Tillman, Uzoechi Emenike (MNEK), Sean "Melo-X" Rhoden, Doc Pomus, Mort Shuman, DeAndre Way (Soulja Boy), Antonio Randolph, Kelvin McConnell and Yeah Yeah Yeahs.

Directed by Jonas Åkerlund, the video is part of a one-hour film titled 'Lemonade' which aired on HBO. Seeing only this snippet of the film is questioningly difficult as we haven't seen all parts of the film. However, judgement can only be made on this music video rather than the film as a whole.

The start, the monologue of words which Beyoincé uses to introduce the music video, is suggestive of drowning. That she once succumbed to things and changed herself to become someone.

That is not who she is now, she won't be told what to do, she won't become something she's not. This is who she is, this is the musical direction she has gone down, and she doesn't care what anyone else thinks.

The steps scene is my favourite, she looks like a sea creature breaking the surface, becoming a land creature. As she walks the streets, she grabs a bat and starts taking her hatred out on cars, shop windows, cameras and a hydrant. Although all she feels is happiness.

Overall, this video isn't exactly complete, what with it being a part of the one-hour 'Lemonade' film. However, it does relate to the song well, and it's a great reflection on how Beyoncé is feeling at the moment. There's not a lot else to say, although baseball bats seem to be in right now after Suicide Squad's Harley Quinn.
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