New Release: Robbie Williams - Candy

October 29, 2012 Critic Jonni 0 Comments

Robbie Williams, one of the biggest male solo acts from the UK, and now the first time he has appeared on my blog. He was one fifth of the band Take That, and even re-joined the band for their most recent album. But now he is back as a solo artist, and after that performance last night on The X Factor, I'm sure his new single will shot to the top of the charts.

"Candy" was written by Gary Barlow, Robbie Williams and Terje Olsen. Personally I don't like the song, no matter how many times I hear it, it just won't grow on me, however it has clearly made an impression on a lot of people as it's soaring up the iTunes chart.

This music video is confusing, I don't quite get it, and I feel like it doesn't make sense. It's a pure narrative video, featuring Kaya Scodelario (skins) who has appeared in a lot of music videos, including a few Plan B videos. She plays "Candice", and she seems like she's extremely independent and believes she's unstoppable. This links in with the song as that is exactly what the song is about.

But what is Robbie's role? I never quite get it. At a guess he is her guardian angel, and therefore manages to stop things from possibly killing her. Is she really that accidental prone? Or are people after her?

It is similar to a few videos I have seen, but definitely reminiscent of Twin Atlantic's "Make A Beast Of Myself".

What I don't get is that at the start he is protecting her, but then near the end it just looks like he is hurting people for the sake of it, such as that bicycle, is there any need to keep making him go over? Also it makes me question what children think of this video, surely they might think they can do the same, such as surviving when a car goes over you etc... But maybe I'm just looking for things to dislike about this video.

Overall a song that I will probably never like, however others do and it's because it's quite catchy. As for it's music video, it is very different and is an interesting idea, I do worry what impression it gives to children. And some of the things don't quite add up, but it does seem a lot of effort has gone into it, and as much as I want to, I just can't find any more negative points about the video.

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