Caleidra - Ask Me Why

August 14, 2013 Critic Jonni 0 Comments

Caleidra, real name Naomi Higginson, got global press last year when her song "With You" got submitted for a GCSE exam which not only gained her an A in her music GCSE, but it also came with a record deal that planned on pushing her into the limelight. Yet I hadn't heard of her until just a few weeks ago, when this song came to my attention. And I'm surprised Caleidra hasn't become a household name, but hopefully she will keep fighting for what she loves and she'll eventually be someone who everyone talks about.

"Ask Me Why" is one of those songs that after first listen you are unsure about, yet an hour after that first listen you realise it's stuck in your head and you've been singing to it. It is very captivating, and if her other songs are just as good I'm sure this girl will find the success she clearly deserves.

The music video is a typical school teenage music video, this has been done thousands of times from Britney Spears' "...Baby One More Time", to JoJo's "Leave (Get Out)", from Stacie Orrico's "Stuck" to Mandia Nanatsios' "One Last Time", as well as H "Two" O featuring Platnum's "What's It Gonna Be", The Fader's "No Sleep Tonight" and even the most recent Avril Lavigne's "Here's To Never Growing Up". Are we actually getting bored of seeing these settings? Are we seeing them too often?

Well I think it's hard to make it original, but it is always possible. If you think of all the settings in all music videos you have ever watched, you will notice that a lot of music videos contains beaches, towns, parks, tours, gigs and other settings. I just think a school setting are much more noticeable.

The video relates to the song well, and usually a narrative and performance piece in a music video gets high ratings, but there are a few problems. The narrative scene seems old and out-dated, I think it was the camera used, but it has this thing to it, that makes it feel older than Britney's "...Baby One More Time". Caleidra is a modern singer, and that needs to be reflected in the narrative scenes.

On the other hand, the performance piece is great, vibes are thrown out while she sings, especially when she is on the stage, but as well as that the bit where she is beside the water, is bright and fun, and she clearly means every word she is singing.

Overall a song that is appealing and something I may be listening to over and over again. And an accompanying music video that is relatable, fun and really introduces Caleidra to us. Some issues are there, but since the future is Caleidra, this is one girl we should be seeing more of in the future. I wish her the best of luck in conquering the music industry. If she really wants it, she'll get it.