New Release: Gwen Stefani - Used To Love You

23 October Critic Jonni 0 Comments

GWEN STEFANI is back with her first single in the UK in seven years, and what a catchy song, better yet an uncomfortable awkward video. Full of passion and emotion, you can't help but feel for her. I want to jump through my computer screen and hug her until she feels better. Quite the comeback in the UK, but will it chart?

Gwen Stefani is the lead vocalist of band No Doubt, who seem to be on a hiatus as she continues to follow her solo success. She's hit the UK big in the past, and we are used to her outrageousness. It's not as sexualised as other stars are now, but we usually expect something quirky from her, and we can't help but love her for that.

However this video flips what we expect. Directed by Sophie Muller, the video displays a stripped back version of Gwen Stefani, putting her entire emotions into the song, and singing a couple of lines.

Something so easy and low-budget comes across perfectly, it's exactly what is missing from music channels and yet it's not something someone wants to watch again and again. It's clever.

Difficult to rate, as it will receive mixed views. I personally think it's great, and yet even I don't want to watch it over and over again. Awkward, uncomfortable, and sensitive, yet clever, amazing and surprising.
Buy on iTunes