Liberty X - X

January 12, 2016 Critic Jonni 0 Comments

I don't know why, but this song has been etched in my brain since it came out, the song gets stuck in my head multiple times within a week, and the music video is something I can easily recall from the minute I first saw it as a child. I think I connect this music video to the inevitable end of Liberty X. Becoming superheroes, Liberty X go on a mission to save the world from an evil guy and his evil lectures.

Liberty X consists of Michelle Heaton, Tony Lundon, Kevin Simm, Jessica Taylor and Kelli Young. This was their very last single before the group split up. They were formed on Popstars, a TV show, where they came runners-up. The winning contestants formed band Hear'Say. They had a great career, gaining eight UK top 10's. After their second album, they swapped record labels, which became their downfall, as their third album underperformed and this single did as well, gaining their lowest peak charting position of 47. They reformed for The Big Reunion, but decided not to continue with the band. The song was written by Johnny Douglas, Tony Lundon, Kelli Young, Jessica Taylor and Kevin Simm.

The music video was filmed using a green screen throughout its entirety. The storyline is a dig at their former boss, Richard Branson, reportedly. As he dropped them after their single "Everybody Cries" only charted at number 13.

Liberty X are some sort of superheroes, prepared to defeat this evil guy. Although, they don't really look like superheroes and they don't have any magical powers. The video is kind of similar to The Saturdays "Ego", only The Saturdays' video is so much better.

The video's budget was £4,750, which is extremely low budget, hence the bad CGI graphics and the green screen. Although I have to admit Liberty X do look like characters off an old game or something, so they've faded in well with the concept of the video.

The dancing is on point, it's the only good thing about this music video, and although the choreography isn't that complicated, they've done well with what they've been given, and you can totally tell they've put their all in it. The only problem is the camera angles, it doesn't show their dance sequences that well.

Overall, a good concept if it was shot in the real world instead of the CGI world they created. I think the dig at the former boss could've been so much better. However their performance scenes are done all right, and they have kept their style, looking sexy. The video just looks low budget and is not something people want to watch again and again. The video is suggested as one of the main reasons for the low charting position for the single. Which makes sense. However, a very catchy song and a video I'll always remember, even if it isn't that good.
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