Selena Gomez - Kill Em With Kindness

19 June Critic Jonni 0 Comments

Making the rounds recently is this new one from Selena Gomez. I am so glad she's releasing this song as a single, this is my favourite from her new album, so catchy and so simple it definitely stands out on her album, where most of her tracks are similar. I cannot wait to hear some remixes of this song. Selena Gomez tells you to put down the weapons and Kill Em With Kindness, sometimes kindness is so much worse than fighting; aggravating and annoying, kindness can really kill.

Selena Gomez has fully moved away from Disney and the band she fronted Selena Gomez & The Scene. She is now fully invested into her solo career, definitely one of the top rising stars at the moment, she is not quite pulling in the global chart hits that other ex-Disney stars have been doing, that might be because of her recent direction, "Good For You" may have been an amazing song that took it's time to climb up the chart, but her album features very similar songs all with the same style as "Good For You". It isn't until she released singles from the album and stood them out herself with videos, that there's been more hype around her. This song was written by Antonina Armato, Tim James, Benjamin Levin, Dave Audé and Selena Gomez. The song has yet to be released in the UK.

Directed by Emil Nava, the video is a pure performance piece in a black and white filter (which puts me off straight away), however it sharpens the picture allowing the photo shoot visual work so much better, however the colourisation could've come back in the other scenes.

Kill Em With Kindness is definitely what Selena Gomez attempts to do by smiling a lot in front of the plain background as scenes change around her. Looking stylishly sexy she is empowering the kindness angle by just looking pretty.

Other scenes include her running in a hotel corridor, and dancers dancing to the song freestyle, since a full-out choreography is never going to work with this relaxing anthem, that isn't really meant for the summer, but I bet the remixes that will be released soon will make this the perfect track at any party or barbecue.

Overall it's a simple video, much like her previous ones for this album, but it works so effortlessly. Selena Gomez can kill me with kindness any day she wanted. Simple, sexy and gorgeous, a beautiful performance piece and she doesn't even need to try.
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