Chart Mondays: Little Mix - Shout Out To My Ex

October 24, 2016 Critic Jonni 0 Comments

Little Mix are at the top of the UK Singles Chart! And it has a music video! YES! So my Chart Mondays review is easy! They were slated for apparently releasing a similar song to G.R.L.'s "Ugly Heart" but as I stated in my review yesterday, these songs are DIFFERENT! Listening to both songs side by side, you can't hear similarities whatsoever. People really need to stop comparing them. Little Mix are pure fire in this music video for "Shout Out To My Ex" completely showing their stage presence, although would've liked a full-on dance scene.

This group won The X Factor series eight. They consist of Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall.The only group to have won the UK version of The X Factor so far and they are still going completely strong. They now have four UK number ones and this single is the first UK number one single of 2016 with a female lead, which is definitely quite shocking! "Shout Out To My Ex" was written by Edvard Førre Erfjord, Henrik Michelsen, Camille Purcell, Iain James, Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall.

The music video is a full performance piece with very little choreography thrown in. The visuals are hypnotic but once pulled apart you realise there isn't much to this at all. As others have stated, some scenes resemble other music videos, especially One Direction's "Live While We're Young" whilst the car scene reminds me of Booty Luv's "Some Kinda Rush".

They drive past a guy, but don't give him a ride. They are sexy by the pool; they have fun in the car driving past pretty purple trees. The ending scene splits the girls up, having them perform in front of different objects.

Overall the video is all right. It's a fierce song with a fierce performance visual, but there really isn't a lot going on. It feels more like a behind the scenes of a model shoot than an actual "Shout Out To My Ex" music video. Where's the dancing? Where's the energy? Where's the narrative? Where's the story? It's just missing the spark; this isn't the first Little Mix music video that has failed to impress me. However, they make up for it in the brilliantly catchy songs.
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