Australia Entry: Isaiah - Don't Come Easy

May 26, 2017 Critic Jonni 0 Comments

Don't Come Easy - Isaiah |

The announcement of Australia returning to the Eurovision Song Contest 2017 had me excited since they always send amazing acts. Once again, they managed to do just that, with Isaiah; I also fell for his amazing song that totally got me on first listen; what a voice he has! The music video is much better than the stage production of the song, I was totally expecting big things from Australia this year, and a turntable just wasn't good enough. Isaiah came ninth with 173 points, he scored just two points from the televote, but 171 from the jury vote. I am obsessed with his voice, but the whole staging just didn't do it justice, so it's not a surprise he scored so low on the televote. Watch Isaiah fully bring the emotion needed for his Eurovision 2017 performance-based music video for "Don't Come Easy".

Isaiah, full name Isaiah Firebrace, made his name known on the eighth series of The X Factor Australia, which he subsequently went on to win. His winner's single was released, titled "It's Gotta Be You", which managed to chart at number 26 in Australia; as well as number 21 in Denmark, 60 in the Netherlands, 59 in Czech Republic, 60 in Slovakia, 15 in Sweden, and 6 on the New Zealand Heatseekers chart. It was then followed up with a debut album which charted at number 12 in Australia and made it on to the New Zealand Heatseekers Albums chart. It was an obviously good choice to choose him as the Australian representative for Eurovision 2017, what with him already charting in other countries. I loved the song as soon as it was announced, but the staging just wasn't good enough. The song was written by Anthony Egizii, David Musumeci, and Michael Angelo.

Directed by Oscar Partridge and David Burrowes. It's a pure performance visual, which sees Isaiah bring emotion like never before, easily identifying with the song and showing what it means to him throughout the music video.

My main problem is that there isn't a lot going on in this visual. Performance piece music videos for Eurovision visuals always feel a bit of a waste; since, when they're on stage, they're performing the song in every way they can. Therefore, I much prefer a narrative music video.

Overall, this visual doesn't bring anything new to the table. The focus is of Isaiah singing the song, and even though he's done a good job of it, the song stands out so much more than the visual itself. This isn't that memorable, and fails to keep the audience interested throughout.
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