Jessie J - Not My Ex

October 21, 2017 Critic Jonni 0 Comments

Not My Ex - Jessie J |

My friends have been encouraging me to listen to this song. For those of you who know me well, Jessie J is one of those artists that I admire and she truly can sing, but there are times when she releases songs that I don't like, and that's why I'm not a fan of hers. Regardless, there are a few songs by her that I just simply adore; this song is definitely not one of them. It has a jazz-pop vibe to it which isn't to my taste at all. Regardless, it shows off Jessie J's versatility and proves that she can bring passion, desire, and honesty to tracks like this. Watch Jessie J strip it completely back as she sings to the viewers at home in this simple black and white music video for her track "Not My Ex".

Jessie J, real name Jessica Cornish, is one of the biggest female singers in the UK of recent years. She has been building up her career and has already worked with some of the best stars. However, recently she's been focusing on music she wants to release, and I am happy that she has that control to do so, but these sort of songs really aren't my thing. I'm clearly not the only one because her recent singles that are leading into her fourth studio album, which will be titled "R.O.S.E." which will be released next year, have yet to chart anywhere. This album will be her first LP release since 2014's "Sweet Talker". This song was written by Jessica Cornish and Darhyl Camper.

Directed by Brian Ziff, this music video is totally stripped back, in the most surprising way. This doesn't entertain at all. We watch Jessie J performing "Not My Ex" sitting down with a blank screen behind her and in black and white.

I'm not sure there is a whole lot I can talk about when it comes to this visual. She clearly performs well and emphasises her lyrics. But she's subtle in every way and it feels like it's staged; from the wet hair that looks like it's freshly been cut - like an hour ago if that - to the whole stripped-back performance. There's just no substance to this.

Overall, we've seen a whole host of better Jessie J music videos. I can totally understand that she wanted something on a personal level, something to connect with the fans, and perhaps a throwback to her early YouTube days, but it fails to keep the viewers interested. We want something better than this! It also reminds us of Rykka's "The Last Of Our Kind".
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