New Release: Shinedown - How Did You Love

January 13, 2017 Critic Jonni 0 Comments


How Did You Love - Shinedown |

I had very little choice today for my New Release music video review. I narrowed it down to a couple of music videos, but chose this one as it has been officially released as a single and not an instant grat single; although, it has been released as two different versions, an acoustic and a piano version, so not the original, but it's the best I could do. On first watch of this music video, I totally didn't get what was going on, and honestly, I still don't. Watch Shinedown perform their new single "How Did You Love" in this extremely weird and normality-flipped music video, that is completely difficult to even understand.

Shinedown are a four-piece American rock band consisting of Brent Smith, Barry Kerch, Zach Myers, and Eric Bass. They are one of those bands everyone has heard of here and there but haven't really established themselves a global hit. Their most popular song is "Second Chance", which charted amazingly in the US, but did mediocre in other countries. This song is a catchy rock song that you can't help but like after the first listen. It was written by Dave Bassett, Eric Bass, Pete Nappi, and Scott Stevens.

The music video incorporates scenes from the N.D. Wilson-directed film titled "The Hound Of Heaven", pretty much turning this music video into a soundtrack music video.

The film itself was shown at the Raindance festival and is available to download online. According to the website, the film is about: "A girl believes that she is fleeing death, when she is actually running away from her only chance at life. Set to a surreal, nightmarish poem written in the nineteenth century by a homeless addict in London."

The main performance piece of this music video easily transitions with the film scenes that are included. Intricate and full of energy, Shinedown watches the film as they perform in a conceptual split and warped way.

The film scenes used easily spins this music video into an interesting visual. As a whole, it's not something I would enjoy watching more than I have. It messed with my head although, I did find it engaging nonetheless. The song is a killer track and one I could totally imagine listening to again and again. This song deserves to be heard more.
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