Inna Featuring Eric Turner - Bop Bop

12 September Critic Jonni 0 Comments

I always end up reviewing Inna when I haven't come up with a video to review. Officially the biggest eastern European act, Inna has had hits all over the world. The video keeps her class, in a high-end fashion show, and she manages to not only stay sexy, put pull all the outfits off. There's also choreography, which I've been hoping for in an Inna music video.

Inna, real name Elena Apostoleanu, has had four chart hits in the UK, her first single "Hot" is what made me become a fan of her, and I will always be one of her club rockers. This single, written by Eric Turner, Carl Bjorsell, Thomas Troelsen, Marcel Botezan, Sebastian Barac and Julimar J-Son Santos, is energetic and is definitely one of my get-ready songs as I get ready for a party or a predrinks. It's one I sneakily add to a playlist, and as with any Inna song, people enjoy it. The song features Eric Turner, who collaborated with Avicii, in the past, with "Dancing In My Head" (amazing video if you haven't seen it), he is rarely known in music and is the lead singer in the band Street Fighting Men. He seems relaxed when it comes to music as if he is content with who he is and where he is.

The video is definitely fashion involved. Directed by Dimitri Caceaune, John Perez and David Gal, it contains fashion objects such as old televisions and lipstick props as well as microscopic lenses, which makes this stand out entirely.

I love the use of the mirror, I love how they include Inna being sexy as always, with a confidence air about her. She credited desire, Marni, Givenchy, HBA HOOD by Air, Balmain, KTZ, Ashish, Pierre Hardy and Pas du Tout for designing the outfits she wore.

Eric Turner also makes an appearance through the TV screens, which does remind me of Pitbull's appearance in her "Good Time" video as well as Flo Rida's appearance in The Saturday's "Higher".

Authentic and fashionable to an end where you would not be seen on the streets wearing half the stuff shown, it works well and surprisingly relates to the song. The choreography isn't in depth enough, yet works well with the fashion side of the video, and surely you want to learn it too and get involved.
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