New Release: LuvBug - Best Is Yet To Come

April 15, 2016 Critic Jonni 0 Comments

Best Is Yet to Come - LuvBug |

After watching the awesome video for "Resonance", I was expecting a hell of a lot more than this. They've practically mashed a few Basshunter music videos together, namely "Now You're Gone" and "All I Ever Wanted", paired it with Inna's video for "Amazing" as well as Amelia Lily's "California", and then ended it on a cliff-hanger of an ending similar to all of Basshunter's story music videos. Not only does this make it very copycat, but it doesn't relate to the song and the club dancing doesn't go with the song either. LuvBug fails to entertain in this video, although there is a cameo from Marvin Humes. Copying many other videos, two pairs of friends go holidaying in Tenerife and have a little fun.

LuvBug are making waves at the moment. They are a three-piece production group consisting of Marvin Humes (from JLS), the White N3rd and JKAY. They have released two singles before this one, them being "Resonance" and "Revive (Say Something)", both of which have charted in the top 20. I am expecting to see this song chart higher than their previous singles, especially since the song is receiving a lot of radio play, and it is easily stuck in my head right now, it's oh so catchy! The song's vocals come from Scouting For Girls' front man Roy Stride. A quick look on the iTunes chart shows that it's not doing so well... My guess is that it's going to be a climber, because this song is too catchy to not be a chart hit! The song was written by Steve Mac, Camille Purcell and Roy Stride.

Directed by Luke Biggins, the video was set in Tenerife, Canary Islands. It features four actors, who's names I have been searching for for the last hour or so... Shelby Billingham (instagram) is the lead actress, with Luke (or Jake according to his instagram) as the lead actor. Shelby's friend is played by Tilisha Silchenstedt (instagram) and Luke's friend is Joey Aylward (real name Angel-Jose Aylward according to his instagram).

The video isn't anything new, we've seen it a hundred times before, it's a total mash up of videos. They are woven together beautifully, on the other hand. This is a well thought out video, and the filming of which was done to perfection.

However that is all the good comments I can give this video. Let's start off with the whole fact that it doesn't relate to the song and it doesn't go with the song either, it's clear that the clubbers are dancing to a completely different song since they aren't moving to the beat at all.

The actors and actresses are hot, I'm not going to lie, and Shelby Billingham is stunning! Watch out for her guys! Tilisha Silchenstedt is never a main focus, just a background character and never up shows Shelby Billingham. As for the guys, Luke/Jake is cute, although his body suggests differently, and Joey is the one who knows he's all that. But Shelby Billingham screws Luke/Jake over at the very end, is she stupid? I saw it coming, but I didn't expect her to take the lead, was there a reason behind it all? Guess we might find out in part two, if it ever gets released.

I like the whole idea initially, but it should've been paired with a more upbeat song. They should've changed the scenes, made it less like other music videos and gave it something that would've made it stand out. This will just get washed away, as people will much prefer to watch the original videos that this is similar too. LuvBug will be performing at Birmingham Pride 2016, and I cannot wait for this song!
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