Fifth Harmony - Write On Me

July 10, 2016 Critic Jonni 0 Comments

All day I've had Fifth Harmony's "All In My Head (Flex)" all in my head, literally the catchy tune had embedded itself inside my mind, definitely stuck in my head. It was because the girls performed the song on the Grand Finale of The Voice Australia which I wrote an article on for CelebMix. As I've already reviewed "All In My Head (Flex)", I thought I'd review this song, as it is one of my favourites. Fifth Harmony elegantly display their natural performance style in this Write On Me music video, for the promotional single.

Fifth Harmony are a five-piece american girl group, consisting of Lauren Jauregui, Ally Brooke, Dinah Jane Hansen, Normani Kordei and Camila Cabello. They formed on The X Factor US, and have gone from strength to strength as they release more and more songs. Worldwide domination is definitely on the cards for this group, but with stiff competition in other countries, it is slightly difficult. This ballad song strips back the club melodies and gives us their perfect voices. Technically great, this song is one of the best on their new album '7/27'. The song was written by Mikkel Eriksen, Tor Erik Hermansen, Kyrre Gørvell-Dahll (Kygo), Priscilla Renea and Simon Wilcox.

Directed by Sam Lecca, this music video is a simple performance-piece, stripped back and classy. Although I usually don't like black and white videos, this one pulls it off.

I love the writing elements that is worked throughout, and it must've been a nightmare trying to edit in the finger clicks or finger snaps.

The girls are relaxed, looking elegantly sexy as they sing this very classy song. The video is a perfect performance piece, and it's so nice to see the girls in their natural element.

This is what they do, when they're on stage, when they're being themselves, when they're dancing freestyle. Perfect performance video! However a narrative would've been perfect for this song, they totally missed out on a good opportunity.
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