Chart Mondays: Kendrick Lamar - HUMBLE.

May 01, 2017 Critic Jonni 0 Comments

Humble. - Kendrick Lamar |

It's Chart Mondays, and it's surprising to see Clean Bandit at the top with "Symphony" featuring Zara Larsson. I never thought that song would make it to the top, but it managed to get up there, so congratulations. However, I have already reviewed it, so it opens the top 10 of the UK singles chart for today's review, hence why I have chosen Kendrick Lamar, as this song is currently at number 10, and most likely to drop out come Friday, it certainly won't be climbing the chart. I'm surprised it's at this chart position, and I have no idea how it managed to climb to number six last week. Hip-hop is certainly making an impact on the UK charts lately, Kendrick is just one of many who have managed to chart high. Watch this art-form of a music video as Kendrick Lamar totally brings it performance wise with some unforgettable camera techniques in the visual for his single "HUMBLE.".

Kendrick Lamar, real name Kendrick Lamar Duckworth, has been going for a number of years and has fully established himself as one of the biggest hip-hop artists around, yet he hasn't had a full-out hit single, not until this one came along; although, his 2015 album did hit number one in the UK, so we are aware of who he is, but this song is going to be the one song everyone identifies with his name. This one has such a humble message behind it (pun intended). If it weren't for his collaboration with Taylor Swift on "Bad Blood" he may not have been as internationally known as he is; although he has had a range of all-right chart successes before then. Yet, it's this one that has had a major impact globally. It was written by Kendrick Duckworth and Michael Williams II.

Directed by Dave Meyer and The Little Homies, this music video is an art form as many have stated. It's a pure performance visual from Kendrick Lamar, parodying iconic scenes and giving a real take on the world from his perspective.

The first scene sees him dressed as the pope in a cope; before, totally switching it up where he can be seen lying down on dollar bills, shooting them out from a cash cannon. Other scenes including the reenactment of Leonardo da Vinci's The Last Supper, as well as using a fisheye camera for one scene, and using cross-over visuals to show the difference between photoshop and not.

There are also scenes that mimic a Grey Poupon commercial, as well as a scene where his head is on fire along with the other actors in the scene. Not only that, but rapper Jay Rock and producer Sounwave both appear in this video too.

Overall, Kendrick Lamar has, yet again, given us a brilliant video that easily accompanies the song. It relates to the song effortlessly and easily showcases him, not just as a singer, but as an artist. He goes above and beyond for this video, fully transforming his ideas and the song itself, into this incredibly thought-out video.
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