HAIM - Want You Back

08 July Critic Jonni 0 Comments

Want You Back - HAIM |

My friend is obsessed with this song and music video, and since I couldn't think of anything else to review, I thought why not. Now, watching this music video surprised me, all they're doing is walking down a street, but these three sisters have made an iconic music video in every way. It's completely unforgettable and so stylish, cool, and brilliant. Watch the three HAIM sisters walk down Ventura Boulevard, adding style and dance to make it rhythmically iconic during this music video for their song "Want You Back".

HAIM are a three-piece girl group consisting of Este Haim, Danielle Haim, and Alana Haim. They have been building up their career since their first single release. Their debut album managed to hit number one in the UK; yet, their biggest single to date is "The Wire". This single is the first single to be released from their just-released second studio album. It has already charted in many countries, including the UK at number 59. The song was written by Danielle Haim, Este Haim, Alana Haim, and Ariel Rechtshaid.

Directed by Jake Schreier, this music video is beyond simple yet it is so effective. I love the concept. It was supposed to do with cars and there was meant to be some drifting donuts within the video, but they had to change the whole concept as there was an accident.

The whole clip looks as if it was done in one whole take. We watch the girls walking down the street to this song. Thing is, they aren't singing the song, they lip-sync certain lyrics but it isn't throughout. This is slightly on the disappointing side. However, it focuses more on them and what they're doing and their surroundings rather than anything else.

There's choreography that builds, which is extremely clever, and it's great to see it progress into full-on. They're all in-sync during all the right times, although there is the occasional misstep or out-of-sync that they make work.

Overall, this is better than I initially thought but it just doesn't go anywhere. It doesn't feel like a music video as they aren't singing along. There isn't a lot going on either. However, as a last-minute concept, it's great. It's truly iconic and unforgettable.
Buy on iTunes