Critic Jonni

NOW this is a TUNE! First time hearing it, and first time watching this music video, and it's a HIT! But will it chart? That is the question, according to iTunes it's not looking so well. Could this be due to not enough exposure and promotion? A catchy chorus performed beautifully by Anne-Marie, a Wretch 32 song that is worth listening to over and over again, PRGRSHN makes the track perfect, and a brilliant video to boot, that should be shown everywhere to stop people stereotyping others because of their race and the way they look.

Wretch 32, real name Jermaine Sinclair, has had hit after hit here in the UK, he got to number one with "Don't Go" which features Josh Kumra, as well as number two with "Unorthodox" which features Ed Sheeran. He has shown versatility with this song, and having it next to his other most recent singles on his new album will definitely make him shine. Anne-Marie provides the vocals for the chorus, she is one to watch for 2016, having toured with the likes of Rudimental, she is ready to hit the world. This collaboration should be getting her name out there, but if it charts low, she'll have a lot of work to do to get a charting hit. Ed Sheeran is apparently a fan of her. As for PRGRSHN, real name Ras Kassa Alexander, he has quite a lot of followers on his soundcloud account, he's a producer and he's worked with Rudimental and Josh Record, again he is another new star, is he one to watch? With a song like this? Quite possibly. This song was co-written with Emeli Sandé. I could so imagine her vocals on this, however Anne-Marie was definitely the better choice, although I would like to hear an Emeli Sandé version, who's vocals would definitely have made sure this song charted. Hopefully the song will advance on iTunes soon and get a good charting position as it clearly deserves it.

I love this video, I love everything about it. I love how it's misleading in the first few scenes, making the viewer stereotype the people in it, it's awful how we can just presume something like this without even thinking it through. Anne-Marie shines, she has a super sexy look, and she is a vision, what a way to make an impact, she has definitely gained a lot more fans thanks to this video. Wretch 32, doesn't fade into the background either, and doesn't let Anne-Marie be the spotlight. Such a perfect collaboration.

The narrative is amazing, it tricks viewers into thinking something bad is either happening or about to happen. I feel some scenes were cut out, and I don't get the man and the child bit. I love the fact that the guy is running with a bag and a police woman is running after him, later we find out he was late for his graduation, hence why he's trying to get there on time, the policewoman is his lover. Then there's the kids with the old woman, it's the cutest, most adorable scene that I fell in love with from the first viewing, it makes me question how many kids actually would do such a thing.

This song should be a charting hit, but it doesn't look like this will happen. The video is amazing, brilliant and perfect. It's surprising and fits with the song effortlessly, these guys are misunderstood by many people, including the viewers watching, without a full story we normally fill in the blanks; this video tells us how wrong we can be, and it's a video I'll keep on remembering. Watch out for Anne-Marie, she's a star in the making!

Buy on iTunes

Hilary Duff is my revisit this week, after I reviewed "So Yesterday". This was one of my favourite songs by her, and it has a relatable music video to go with it. Hilary Duff looks stunning in this video with candles lit around her and the rain pouring outside, she's alone and wishing she could go back to the beginning of a relationship, because you can never fit "a square into a circle".

Hilary Duff has come a long way since this song, and even though her most recent album didn't do very well in the UK, I am grateful that her music has became something better and the lyrics are a lot more normal than these cheesy unforgivable lines. Her vocal ability has come a long way too, but I think that is more to do with the fact that a few songs on her fifth studio album was written by herself, and she has definitely connected more with those songs. This one and a few of her back-catalogue feels like she didn't connect, this just sounds like she sung the song rather than emotionally singing, although the studio version is much better than the one used in the video. This was written by Kara DioGuardi and John Shanks.

The video is sweet and innocent, perfectly relatable to the song and reminds me a bit of JoJo's "Too Little Too Late". It was directed by Dave Meyers.

The video has snapshot scenes of a guy, who's name I do not know if anyone knows please comment below. Is this an ex? Or just a friend, we never actually find out. But Hilary Duff spends her time in her rather large lonely house, waiting for the rain to pass. She's very serious and numb, very numb.

It's one of those times where you don't know how to feel, you're just numb. I'm feeling that right now, and I'm so glad that I saw this video today, because that is exactly how I'm feeling. Yet it looks like Hilary Duff gets her happy ending, which doesn't seem to be coming my way any time soon.

Overall, a great music video, I love how she chills out with her friends watching TV whilst singing along to her own song haha, I wonder if other artists do that. I like seeing how old the technology is, and what? It's only been 11 years, it's shocking how advanced technology has come. This is a perfect video, and it's nice to see Hilary Duff much more serious. I admit I much prefer Master Blasters' cover version also called "Come Clean".

Buy on iTunes

Time for The Vamps new song, well that's if I don't die before hand since the light in my room is flickering and scaring the hell out of me. This is their new song, and the music video has only just been released. Unfortunately it's not a scary music video to go with my scared mood at the moment due to the flickering light above my head, yet this is more of where's-the-celebrity music video, or spot-the-star video. Ahhhhhh, my light has just gone out! My laptop is my only source for light, and the wind is making scary noises outside my window... DEEP BREATH. The Vamps show how their image has matured, and yet they are still children inside, throwing parties and having fun, but where's the fun song to go with it?

The Vamps consist of Connor Ball, Tristan Evans, James McVey and Brad Simpson. They have yet to reach number one on the Singles chart here in the UK, coming a close number two with "Can We Dance" which was slightly beaten by OneRepublic's "Counting Stars". As well as that, they got a number two with "Last Night", which was beaten to the top spot by Sigma's "Nobody To Love". They are after that all important number one, but will it take them as long as it did for The Saturdays? We'll have to wait and see. This is their new single, written by Rami Yacoub, Carl Falk, Savan Kotecha and Johan Schuster; names we hear and I type again and again. Doesn't sound much of a hit, and totally surprised The Vamps haven't written it, they also haven't wrote most of their songs on their album, which is totally different compared to their first album. Could this explain why their first single from this album, "Wake Up", didn't hit the Top 10? They need a hit single next, and this surely isn't it.

The video shows a different side to each person in the band, where they host their own parties. Yet I can't help but think that for some of their parties, they aren't being their true selves. It kind of reminds me of Jessie J's "It's My Party". Yet whereas that is a fun song that relates to the video, this one really doesn't.

I like the ending, creating one big manic party. I also like how there are many different stars at each of the parties. This has been done a few times before, especially in New Found Glory's "Kiss Me". The stars that feature in this music video includes: Conor Maynard, Oli White, Dynamo, New Hope Club, Nina Nesbitt, Cel Spellman and Maisie Williams. If you spot anyone I've missed, include it in the comments below.

Overall a star studded cast in this fun video, yet it doesn't relate to the song all that much. Fun, wild, crazy, manic, all the words to describe the perfect party, with product placement of the Wizboard, these are everywhere at the moment, and I think it's going to stay that way. Unfortunately this video could have linked to any song, it wouldn't have mattered.

Buy on iTunes
(official artwork to come)

I've had this song stuck in my head. Yes I admit, I am a fan of Hilary Duff and comparing this song to her most recently released album, which includes "Chasing The Sun", "Sparks" and "All About You", it really shows how she has changed to adapt to the music industry. This video is definitely reminiscent of my childhood and Hilary Duff is looking a bit like Avril Lavigne and Ashlee Simpson, with her rocker chick look and backing band, as well as getting her own back on her ex.

Hilary Duff's new album isn't as much as a success as it should have been. In the UK, it only just charted inside the top 100, yet in America it peaked at number five in the Billboard 200. There was little promotion over here, and she has disappeared from the UK's public eye. When you mention Hilary Duff in the UK, people automatically think of Lizzie McGuire and maybe her hits, this song, and "Wake Up", maybe "Come Clean" if you're lucky. I am glad she has returned to music, and hopefully she can get back to being as popular as she once was. She totally deserves it. This song was written by Lauren Christy, Scott Spock, Graham Edwards and Charlie Midnight.

The video is fun to watch, it's getting back on your ex, and yet she's singing a song saying that she's over him, it's a bit contradicting. Yeah, some could say she's doing it to get over him, but I personally think she's still obsessed with him. To be fair, one of my ex's could do this too since he still has a t-shirt of mine which he wears regularly. Oh well, at least it was a couple of quid from Primark, and not one of my expensive tees.

Directed by Chris Applebaum, the performance side is perfect, definitely sending me Avril Lavigne vibes in every way. The narrative is a little weird but works with the song. He is definitely So Yesterday. A typical video narrative and performance for the year it was released, and it totally works.

Buy on iTunes

With Justin Bieber still dominating the Top 10 in the UK, he currently is number one with "Love Yourself", which has no official music video just yet; I have extremely little choice of music videos to choose from. This song has shot in at number five, thanks to the help of the House of Fraser TV advertisement as well as Lauren Murray's performance on The X Factor the weekend before. Personally I can feel the Christmassy vibes, which makes it perfect for the House of Fraser Christmas Advert, and yet it's not that great of a cover. Performed in a studio, chemistry passes between the two singers, subtle meanings go a long way, but does the video fail as well as the song?

Grace, real name Grace Sewell, has recently only just came on the scene, with this collaboration. This single is a cover of Lesley George's "You Don't Own Me", and her vocals are amazing, she can really sing. But will this be her only hit? This is a collaboration with G-Eazy, real name Gerald Gillum, who is an American hip-hop singer and producer, hence why he's producing in the music video. This is his first hit here in the UK, although his third album charted in the top 200 in 2014, he is one to watch out for, as he is coming into prominence, yet his rap doesn't help this song all that much.

The music video was directed by Saul Salmonman. There's a bit of flirtation between the two singers, which suggest a slight link with the song, where she wants to be independent and he wants to be with her. Although it's set in a recording studio, which takes a big impact away from everything. Their performances are great though, I would definitely see these singers live, full of passion Grace performs the song emotionally. G-Eazy's rap is performed on point, he means every word.

It's not wow, it's not amazing, it's more like a behind the scenes video about recording the song, it's kind of lazy, let's be fair, and there clearly wasn't much of a budget behind the video if it was this relaxed. Yet it's interesting how a song is made, but we've seen it all before.

Nothing new, nothing exciting, a song that doesn't exactly match, G-Eazy's rap is great, yet doesn't go with the song, Grace's voice outshines the entire song, and is full of emotion, yet it's not on point. The video is just as bad; lazy, unsurprising, and nothing to make me watch it again and again.