Aminata - Prime Time

25 July Critic Jonni 0 Comments


Prime Time - Aminata |

Aminata is back with another brilliant song and music video that it's shocking to think that this Latvian singer didn't win Eurovision 2015 with her epic song "Love Injected"; however she continues to bring out amazing follow-ups that just demand all of our attention. How she isn't an internationally-known star, yet, I do not know; just explore her music and you'll see exactly what I'm talking about. This song is pure magic, and is the start of new music from Aminata - we literally cannot wait to hear more. This is on fire from start to finish. Watch Aminata perform her new song whilst showcasing Latvian fashion, culture, dance, and sport in this music video for "Prime Time".

Aminata, full name Aminata Savadogo, first came to my attention when she represented Latvia at the Eurovision Song Contest 2015 with her awesome song "Love Injected". She came sixth with 188 points, but that year was definitely highly competitive. Since then she went on to release more incredible singles and two albums; we hope that the release of this song is the start of her dropping her third. This song is beyond catchy with a brilliant sing-a-long hook that we can't get out of our heads! The song was written by Jonas Brogger Filtenborg, Edvin Hjertquist, and Aminata Savadogo.

Directed by Steve Spencer, this music video is a pure performance piece with Aminata taking the central spotlight as she dips into various attention-grabbing scenes. She's stylish throughout, and I am obsessed with her socks and skirt look at the start - if it's now acceptable for men to wear shorts and socks, it's time for women to embrace skirts and socks because Aminata rocks this look perfectly.

There are various scenes throughout, the tattoo scene is sexy, the football scene is fierce, and the dancing throughout is on point. The visual shows Aminata performing her song, bringing it like we've seen her do plenty of times before.

It's another great performance visual from Aminata and really works with the song. Yet, this isn't all that memorable next to the song, it feels like there's too much going on whilst not enough is being shown in each scene. Some shots look like there's a narrative that isn't shown, especially with the tape going into a parcel. Not fully expanded, but works nonetheless.
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