Alex Aiono - Question

01 November Critic Jonni 0 Comments


Question - Alex Aiono |

I recently found out I would be going to an Alex Aiono gig for CelebMix. Those of you who know I've backdated this, would know I have already been to this gig (set in the future taking into account the date of this music video) and my gig review can be viewed here. This is probably my favourite Alex Aiono song and I truly couldn't wait to review the music video on my blog because it is a highly emotional song that many can relate to. It went off when he performed it at the O2 Academy 2 Islington; and, he sure knows how to bring it. Watch Alex Aiono perform this track, as we watch clips of a past relationship that didn't go well in this incredible music video for his song "Question".

Alex Aiono was initially a YouTube star, but his music career has certainly picked up. He's one of the biggest rising male artists in the music industry and he has collaborated with some great stars to date. His music videos have millions of views and he's got a killer voice that will certainly take him a long way. This song acted as his official second single on a major record label, following "Work The Middle". I adore this track, and I hope he releases something similar in the future that brings him an international chart success. The song was written by Jamie Sanderson, John Mitchell, Oliver Peterhof, A. Izquierdo, Mike Molina, and Nelson Kyle.

Directed by Hamish Stephenson, this music video is pure fire from start to finish. It relates to the song and has both a performance piece and a narrative piece. Alex Aiono truly shines throughout.

The narrative is on point, it's clear they have taken the story of the song and transformed it into this amazing visual. I particularly like the ghostly apparitions while Alex Aiono is sitting on the couch - now that's a clever idea. There are more clips intersected throughout that shows how their loving relationship slowly fizzled out.

We never meet this new love of his that he sings about, but that's not what the song is about anyway, so watching him being in a new relationship is a whole other story. The dancing is fully lit. He brings it in perfect timing to the dancers in the background, showing that he can pull off an energetic gig - which he certainly did in London - and easily nail choreography.

He's highly passionate about this song, and has managed to connect with the meaning effortlessly. This entire music video is brilliant in every way. Alex Aiono is a future star, and if he keeps bringing songs and music videos like this, I'm sure we'll be seeing an international chart sensation from him very soon.
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