Critic Jonni: Luvbug

Best Is Yet to Come - LuvBug |

After watching the awesome video for "Resonance", I was expecting a hell of a lot more than this. They've practically mashed a few Basshunter music videos together, namely "Now You're Gone" and "All I Ever Wanted", paired it with Inna's video for "Amazing" as well as Amelia Lily's "California", and then ended it on a cliff-hanger of an ending similar to all of Basshunter's story music videos. Not only does this make it very copycat, but it doesn't relate to the song and the club dancing doesn't go with the song either. LuvBug fails to entertain in this video, although there is a cameo from Marvin Humes. Copying many other videos, two pairs of friends go holidaying in Tenerife and have a little fun.

LuvBug are making waves at the moment. They are a three-piece production group consisting of Marvin Humes (from JLS), the White N3rd and JKAY. They have released two singles before this one, them being "Resonance" and "Revive (Say Something)", both of which have charted in the top 20. I am expecting to see this song chart higher than their previous singles, especially since the song is receiving a lot of radio play, and it is easily stuck in my head right now, it's oh so catchy! The song's vocals come from Scouting For Girls' front man Roy Stride. A quick look on the iTunes chart shows that it's not doing so well... My guess is that it's going to be a climber, because this song is too catchy to not be a chart hit! The song was written by Steve Mac, Camille Purcell and Roy Stride.

Directed by Luke Biggins, the video was set in Tenerife, Canary Islands. It features four actors, who's names I have been searching for for the last hour or so... Shelby Billingham (instagram) is the lead actress, with Luke (or Jake according to his instagram) as the lead actor. Shelby's friend is played by Tilisha Silchenstedt (instagram) and Luke's friend is Joey Aylward (real name Angel-Jose Aylward according to his instagram).

The video isn't anything new, we've seen it a hundred times before, it's a total mash up of videos. They are woven together beautifully, on the other hand. This is a well thought out video, and the filming of which was done to perfection.

However that is all the good comments I can give this video. Let's start off with the whole fact that it doesn't relate to the song and it doesn't go with the song either, it's clear that the clubbers are dancing to a completely different song since they aren't moving to the beat at all.

The actors and actresses are hot, I'm not going to lie, and Shelby Billingham is stunning! Watch out for her guys! Tilisha Silchenstedt is never a main focus, just a background character and never up shows Shelby Billingham. As for the guys, Luke/Jake is cute, although his body suggests differently, and Joey is the one who knows he's all that. But Shelby Billingham screws Luke/Jake over at the very end, is she stupid? I saw it coming, but I didn't expect her to take the lead, was there a reason behind it all? Guess we might find out in part two, if it ever gets released.

I like the whole idea initially, but it should've been paired with a more upbeat song. They should've changed the scenes, made it less like other music videos and gave it something that would've made it stand out. This will just get washed away, as people will much prefer to watch the original videos that this is similar too. LuvBug will be performing at Birmingham Pride 2016, and I cannot wait for this song!

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LuvBug was the first act announced for Birmingham Pride 2016 on 7th April, along with a few others to complete their lineup, and I literally screamed as I am in love with their new song "Best Is Yet To Come", which is released Friday, and will most likely chart highly the following week, hence why I haven't reviewed it today, since it will either be reviewed as my New Release or as my Chart Mondays not next week but the week after. So instead I chose their first song, which my brother actually discovered it months before I did. LuvBug hit the dancefloors hard with this tune, and the narrative is fully emotional, and shows that bad people come into good people's lives.

LuvBug are a three piece producing group consisting of Marvin Humes, The White N3rd and JKAY. All three are well-known singularly, the former is known from JLS, the second has worked with a lot of different artists and is definitely currently hitting the music scene hard, the latter has been making a few waves on SoundCloud. Collectively, LuvBug is an unstoppable force, with two singles peaking in the UK top 20, this song and "Revive (Say Something)", however their most recent single is definitely their best yet and will undoubtedly chart in the top ten, if not higher. Watch out for "Best Is Yet To Come". Featuring on this track is Talay Riley, mostly known for collaborating with Chipmunk on "Look For Me", he is just attempting to start his career and it's off to a good start. This song was written by Talay Riley, Marvin Humes and Aaron Cowan.

Directed by Rob Chiu, the video is a pure narrative piece. Featuring two girls and a guy, their names are unknown, so if you know who the actors and actresses are, please comment below.

The start shows an argument, a falling out between a couple, it wasn't until I saw the end that I realised they were searching for something.

A couple are vacating amongst beautiful scenery, camping in their camper van, just the two of them, when a hitch hiker is spotted and joins them on their travels. A straight guy's wet dream, surely. These two girls couldn't be any more different, tattoos and hair colour is a clear distinction, and jealousy from the girlfriend is totally expected.

What I don't expect is the ending where the hitch hiker screws over the couple completely.

Such a summer song with a summery video, that definitely enforces stranger danger on children, and proves to us all that people use others no matter what gender. Bad people come into the lives of good people, and it all depends how it is dealt with. Can't wait to see LuvBug on stage at Birmingham Pride 2016.