Demi Lovato - Confident



I've just been listening to this song on my iTunes, so it's the music video I've chosen to review today. This video is quite complicated, the concept was to create a movie, not an over-the-top one but one that looked straight out of a spy movie. The thing is the short time frame of music videos rarely manages to become a movie because it's not long enough. This is why it doesn't really work, it's too complex and difficult to follow and understand. Demi Lovato is a spy in this music video for "Confident", beating up guys whilst rivalling against Michelle Rodriguez.

Demi Lovato is one of the biggest female international singers out at the moment. She made her name on the Disney Channel being in the Camp Rock films as well as Sonny With A Chance. She launched her singing career, and then later became a judge on The X Factor (US) where she had amazing banter with Simon Cowell. Her most recent singles haven't done quite so well in the UK, she has yet to have a number one, maybe she'll have one in the future, hopefully. This song was written by Demi Lovato, Ilya Salmanzadeh, Max Martin and Savan Kotecha.

The music video is directed by Robert Rodriguez. Demi Lovato is a spy in this movie music video, which also stars Michelle Rodriguez, Jeff Fahey, Zane Holtz and Marko Zaror. The idea was to make it more of a film than a music video, but with a running time of three minutes 34 seconds, it just doesn't work. A fully narrative piece with a slight performance segment.

The narrative is very developed. Demi Lovato is in a maximum security prison. We watch as the U.S. Marshall gives her a pardon on the condition she brings Michelle Rodriguez. Demi Lovato gets all geared up and goes with her team to get who is wanted.

Only when Demi Lovato arrives, her team is secret agents and are on Michelle Rodriguez's side and attempt to capture Demi Lovato. She loses and is transported back to the prison, but on the way there, she overcomes her captors and launches herself in Michelle Rodriguez's car.

In a fist fight with her rival, they work out that they are being pitted against one another and they come after the U.S. Marshall instead. Better as a team, they defeat the problem and nod at the end, this is possibly not the last time we've seen these two team up.

Demi Lovato's performance piece is on point throughout. The scene isn't shown that much, but when it is, she gives fire to the song. Performance vibes leak from her, she was born to sing and perform.

Overall it's a great music video, but it has a complicated storyline and it's too compact. The fighting isn't so extraordinary, it's so basic that it's slightly believable. I think it's slightly too much and it is over the top, even if that was what they were trying not to do. They didn't use the time available effectively, and instead gave us a kind of rushed narrative and a hard to follow music video.
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New Release: Avenged Sevenfold - The Stage


The Stage - Avenged Sevenfold |

I have searched and searched for a new release single that has a music video, but this is the only one that I have come up with, which is slightly frustrating since I don't like Avenged Sevenfold. However, the song is stuck inside my head at the moment, and this history lesson and political stance of a music video is definitely shocking, to say the least. I'm pretty sure I'm not going to run out of words to say about this music video. Avenged Sevenfold has released this music video for "The Stage" showing the history of the world as well as the concept of the world now politically.

Avenged Sevenfold is an American heavy metal band consisting of M. Shadows, Zacky Vengeance, Synyster Gates, Johnny Christ and Brooks Wackerman. They are one of a few heavy metal bands that do well in the charts globally, especially in America and the UK. If sales figures since midnight are anything to go by, this song could well be their biggest hit to date, already in the top 40 of the UK iTunes chart, they just need to maintain their sales and a push on Spotify might make it their biggest hit. It is quite catchy, so it wouldn't surprise me if it does chart well on Friday. This song was written by Brian Elwin Haner, Matthew Charles Sanders, Brooks Wackerman, Zachary James Baker and Jonathan Seward.

The video was directed by Chris Hopewell. It's quite haunting, with the intro inviting you into a circus tent. Camera and editing tricks are used to make it incredibly freaky as the music starts up. People start buying tickets in a rhythmical fashion, and they take their seats in the audience.

We watch as the curtain reveals a puppet stage booth. It says: 'Professor Batz Fantastical History Of The World'. We watch as we see history unfold.

The first scene is of the cavemen in a mountainous wintry setting. They fight and we watch as one dies. Scene two is of ancient Egyptians, where you can see people being whipped. The third scene is warriors walking up to a castle, and the guards burning the soldiers alive.

Then we are taken to ancient Rome, where we watch the ruler use the controversial thumb motion to kill off two people who are tied together. His thumb is turned down as are the audiences. A lion enters the colosseum and bites off the leg of one of the captors.

The next scene is Vikings jumping off a boat and slaughtering people who offer a gift, whilst burning the village. The sixth scene is from American history, focusing on the ancient Mayans, especially with The Pyramid of Kukulkan in the setting. We watch as the Mayan civilians are shot and killed by a cannon. Next is the Witch Trials, I presume it's supposed to be the Salem Witch Trials since that is one of the most popular, however during the Salem Witch Trials no one was burned to death. Instead, they were imprisoned. We watch as the puppets burn a potential witch.

Scene eight shows a guillotine and the killing of a perpetrator. Then the American Indians with their teepees. They shake hands with the military, but after a few camera shots of the audience laughing, the American Indians are dead with the American flag planted behind them.

Next is war and what we presume is World War I because the poppies follow. We see soldiers amongst the side panels of the stage. The poppies appear next with a cute little dove; before the poppies get crushed by another tank, symbolising World War II.

As World War II is being shown, the previous scenes appear as a memory, a flash back on the history of the world and how death surrounds us all. Smoke fills the circus tent and when it clears, we find out the audience have disappeared. Not something I was expecting.

This is not the end. The audience have been transformed into puppets; now on the stage. This is technically brilliant, but there's more... It's time to see who is controlling the puppet audience... It's five more puppets, all looking similar to the 21st-century world leaders about at the moment. From right to left we have: Kim Jong-un, the supreme leader of North Korea; Angela Merkel, the Chancellor of Germany; Hillary Clinton, American politician and the nominee of the Democratic Party for President of the United States in the 2016 election; Vladimir Putin, the President of the Russian Federation; and Xi Jinping, the President of the People's Republic of China.

Now this is quite the twist, but it gets worst... Because who is controlling the world leaders? Well, we never find out. This person has scaly fingers, one he or she uses to press a button and everything dies... Is this the button that brings on the end of the world? We watch a bit of white noise before we are returned to the caveman scene, but there is only one now and he stands all alone.

Talk about going all out for this video. Avenged Sevenfold has really made people think, all it takes is one button and it's the destruction of everything. I love how it has been released while the big election for the President of the United States is going on. The fact that Hillary Clinton has been chosen to stand amongst the world leaders definitely suggests that they, at least, think she's going to win. Whatever the outcome, this video definitely brings up some political ideas. Vote wisely people.

In a role-reversal music video, this definitely outlines the destruction of mankind. Since when did heavy metal use their influence to seek peace on the world, but that is what they are doing. Has Avenged Sevenfold taken some ideas from Radiohead's "Burn The Witch"? Brilliant video, totally taking a stand on politics and an insight into history. This music video has it all, and I have to give it this rating because it deserves no less!
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Inna - Sun Is Up



It's time to revisit Inna on a Thursday. It wasn't exactly my plan to do another Inna song, but I actually can't believe I haven't reviewed this music video yet, and since it's over five years old and is probably going to be a guarantee on the set list in Dublin, Ireland; I have to do this! This is one of Inna's biggest songs, next to "Hot", it gave her a second shot at international fame, but unfortunately, it didn't stick around. Inna is sexy and provocative in this music video for "Sun Is Up" as she poses for pictures and videos for her love interest, Tore Frisholm Jr, who is behind the camera.

Inna, real name Elena Apostoleanu, has had a lengthy career, she is one of the biggest female singers from Romania and in 2011 became the richest earning female singer in Romania and Eastern Europe. She's had many hits and worked with some of the world's biggest stars. Now, she's gearing up for the release of her fifth studio album, and there's no stopping her. Her versatility is inspiring, she has sung in a few different languages to show originality and to appeal to a wider audience. I can't wait to hear what she has in store for her new album release. This song was an international success, having charted all over the world. It was written by Sebastian Barac, Radu Bolfea and Marcel Botezan.

Directed by Alex Herron; shot in Marbella, Spain; it features the love interest, male actor and model Tore Frisholm Jr; this music video has it all.

This is a full performance piece, with Inna singing in a few different sets, from the stunning pool scene to the bedroom scene, Inna doesn't miss a step or a beat. She performs like she's on a stage, looking incredible throughout and giving high energy vibes even when she isn't moving much.

She is posing for video shots and photos with her on-screen love interest Tore Frisholm Jr, who acts as the photographer, capturing her every movement. I like how we have the makeup scene as if gearing her up for the photo shoot. The party scene at the end suggests that there was an afterparty, maybe leading on to the bedroom scene later on. There's a slight narrative but not by much.

Overall it's a slightly relatable piece, it's a club song and there is a party going on. The sun is up in the scenes as well. It's a great interpretation of the lyrics, but her music videos haven't advanced all that much. Many of them are very similar only difference being the scenes and the settings. Regardless, I am literally so excited to see her live in December in Ireland.
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Ukraine Entry: Mariya Yaremchuk - Tick-Tock



Definitely one of my favourites from the 2014 contest. Mariya Yaremchuk was one of the first entrants to be announced for the Eurovision Song Contest 2014. Representing Ukraine she came sixth overall with 113 points. This song is definitely catchy, and it was well received. Mariya Yaremchuk performs in a dark room pouring her heart into the song for the video whilst lanterns cast light and shadow around the room.

Mariya Yaremchuk has been performing in Ukraine contests since 2012. First up was Holos Krainy (translated as The Voice of the Country, the Ukraine's version of The Voice), where she came fourth in the second season. Next, she took part in New Wave 2012, an international contest of young performers. She came third in the contest. Then, she attempted to represent Ukraine in the Eurovision Song Contest 2013 with a song called "Imagine". She came fifth in the national selection titled Evrobachennya 2013. A year later she tried again with this song and won the 2016 Ukraine national selection. Since coming sixth in Eurovision 2014, Mariya Yaremchuk has released a few singles under Марія Яремчук, hopefully, there's an album on the way. The song was written by Mariya Yaremchuk and Sandra Bjurman.

The music video is a pure performance piece, showing that Mariya Yaremchuk was meant to be on a stage singing her heart out.

Light effects definitely make this music video, the editors and the light technicians use the lanterns and the shadows to their advantage. Spotlighting the dancers whilst making Mariya Yaremchuk look amazing.

There's not a lot to say about this music video, Mariya Yaremchuk is stunning throughout. She performs with emotion whilst showing off her voice. There's no narrative and not a lot else to comment on. She connects with the audience through her vocals and her performance, igniting and teasing the viewers.
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Bridgit Mendler Featuring Kaiydo - Atlantis



She is back! We've been waiting for her return for ages now and here she is, with a totally different sound, that might just surprise you. I've supported her since Lemonade Mouth and her debut single "Ready Or Not". Yet, I'm not so sure on this song. It's a totally different vibe and sound for her. I totally loved her first album, so this song has to grow on me because it's so different. However, if it's the music she wants to do, I respect that and I'm glad she can do that now. In this video for "Atlantis", Bridgit Mendler hosts a party at her ex's house whilst he's unconscious. Kaiydo also appears for his rap section.

Bridgit Mendler is an ex-Disney star and is definitely following in the footsteps of many great well-known singers and actors. Focusing on her music, she released a debut single that did well, "Ready Or Not" quickly became a favourite and quite the international success. Follow-up single "Hurricane" didn't do so well and neither did her debut album even if it was packed full of tunes! With her new EP on the way in November, this single acts as the first single from the EP. Featured act Kaiydo, real name Keiondre Boone, is a 19-year-old rapper who is definitely getting his name out there, he is perfect on this track, so keep an eye on him! This song was written by Bridgit Mendler, Spencer Bastian, Mischa Chillak and Kaiydo.

Directed by Allie Avital, the video is totally different, much like the song. This is not something we would expect to see from this ex-Disney star, definitely following in the footsteps of some ex-Disney stars.

Mainly a narrative piece, we watch as Bridgit Mendler and her mates break into an ex's house and throw a party, all while her ex is unconscious. She tends to hang around with the unconscious male, so it looks like they're doing things together.

Kaiydo's performance piece is fully energetic, and a total contrast to Bridgit Mendler, who packs in emotion in her visual. I feel like she's experimenting with her sound and her voice, whilst writing songs that have a lot of her heart in. This EP is something new for her, but I expect this is just a side step, giving music to her fans rather than it sitting in the studio doing nothing.

Overall it's an interesting video. It's quite tongue-in-cheek and engaging. Definitely relatable to the song, and it perks up the song a lot more since the song isn't something you would expect from Bridgit Mendler. I'm interested in what the EP will be like, but with vocals like that, I'm sure it'll be amazing.
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