Fleur East - Sax
We have all been awaiting this video since the single dropped and I can't help feeling a little on the disappointed side. Been a fan of Fleur East since she appeared on The X Factor. Since then she has grown as an artist, and her first single since finishing second on The X Factor is one catchy song, this is my JAM in a club! Fleur East shines throughout the video, looking a bit like a celebration, a quality street and a heroes sweet you find in the sweet tubs, she throws in a tonne of effort for the choreography, leaving us with a show that is flawless.
As previously mention, Fleur East came second on The X Factor, just behind winner Ben Haenow. The 11th series gave us those two stars as well as Andrea Faustini, Jake Quickenden, Lauren Platt, Only The Young and Stereo Kicks. "Sax" was written by Fleur East, Edvard Førre Erfjord, Henrik Michelson, James Abrahart and Camille Purcell. Inspired by "Uptown Funk" by Mark Ronson, the song is infinitely catchy, and I cannot help but dance to it. I just want to go clubbing every time I hear it. It is now being used for the Asda Christmas commercial.
The music video was directed by award winning Colin Tilley, he directed Nick Jonas' "Levels", Tulisa's "Live It Up", Cheryl's "Crazy Stupid Love" and JLS's "She Makes Me Wanna". So surely he can bag an amazing video right?
Wrong. I wouldn't go as far as saying this was amazing. This has a killer dance choreography. One that makes me on my feet prepared to learn it. I already have the "get loose" section down to a tee. Probably the only bit I'm going to learn and nail.
Fleur East does her best to look incredible. The spotlight is on her, and she is looking mighty fine and damn well sexy. She pulls off the dance moves as if they're nothing, and although her clothing looks like a sweet wrapper, she still shines through.
However there is no saxophone in sight, no narrative to the story, and that changing background is definitely off putting. It's almost as if there wasn't much budget for the music video, and yet we don't need it with an amazing choreographed dance routine and a perfect smash hit of a song. Do we really need a perfect video on top?
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