As soon as DJ Fresh was announced for Birmingham Pride 2016, this song and "Hot Right Now" both popped into my head, this is an act I cannot miss at pride, even if he's just doing a DJ set, I don't care, he's on the main stage as a headliner, so this song and "Hot Right Now" has to be played, as well as many other hits he has released. DJ Fresh's music video for Louder doesn't feature Sian Evans and in fact just shows a bunch of skateboarders and rollerskaters doing their thing.
WHO'S HOT RIGHT NOW? WE ARE!We're delighted to announce that DJ Fresh will on the Main Stage at Birmingham Pride on...
Posted by Birmingham Pride on Thursday, 17 March 2016
DJ Fresh, real name Daniel Stein, has been a bit of a hit and miss lately, some songs have hit the charts hard, whereas others have dwindled in the very low positions of the charts. No new number ones as of yet, although "Say You Do" came extremely close. Featuring on this track is Sian Evans, mostly known as the front woman for the band Kosheen. She hasn't done much solo work, however she has written a few songs, which also includes the Rita Ora feature on DJ Fresh's track "Hot Right Now". This song hit number one in the UK, and was DJ Fresh's first number one, which he followed up with another number one hit "Hot Right Now". This song was written by Sian Evans and Daniel Stein,
This video was directed by Ben Newman as part of the Lucozade Sport Lite campaign. It is pretty unrelated to the song, although as the song progresses the tricks become more harder as the professionals show off.
The video is purely performance based, it shows how amazing these skateboarders and rollerskaters are. These are pure professionals and they know exactly what they're doing.
There isn't a lot to this video, there is a continuity error, where a skateboarder has a different coloured/flavoured drink that he is holding, as pointed out by a YouTube commenter. There's probably a few others that aren't that noticeable. Overall it's fast-paced much like the song, but that's as far as it goes. We've seen this done plenty of times before, we need someone to bring something new to the table if they're going to record these types of music videos.
Sigala is bringing hit after hit, he is the one to watch, he is the one on everyone's lips, he is the one getting the chart numbers and he is the one who is bringing summer anthems to Britain while it's dreary and cold! He is also bringing fresh talent to the table, which is definitely helping him chart well, as well as collaborating with big names which brings crossover fans, I just want him to collaborate with one of my favourite artists. Summery and fun, this music video pushes Imani into the spotlight, whilst Sigala and DJ Fresh creates the amazing sounds behind the scenes. Hot, sexy, calm and full of life, this video is the fun summer anthem during spring!
Sigala, real name Bruce Fielder, has released two singles that has had global success "Easy Love" which hit number one here in the UK, and "Sweet Lovin'". This third single is going to follow in the previous hits' success, no doubt. He is bringing the summer throughout the year, and this song does exactly that. Imani, full name Imani Williams, is new and fresh, this is her first single and she has an incredible voice, if this song doesn't prove it enough, I suggest you listen to her acoustic videos on Instagram here, just wow! DJ Fresh also features on this song, real name Daniel Stein, he used to easily chart well, but his singles haven't matched up to his number one hits, and it seems this song might just push him back into the limelight. This song samples Mariah Carey's "Always Be My Baby", and was written by Sigala, DJ Fresh, Imani Williams, The Invisible Men, Mariah Carey, Jermaine Dupri and Manuel Seal. The song reminds me of Cover Drive's "Twilight", it has the same feel and summer vibe, and I guess Imani reminds me slightly of Amanda Reifer.
Directed by Craig Moore; the video was set in Port Antonio, Jamaica. Imani is central figure in this music video, the spotlight is on her and no one else.
She's full of life and fun, releasing the summer vibes for this summer hit, her performance is meaningful and joyous.
She nails the choreography given to her, she captures the audience in her dancing, her relaxation and in her singing. She not only means every word, but she is having one of the best times in Jamaica, and we all want to be there to enjoy it with her.
Imani is just so excited to be in this video, you can tell that she was meant to do this, as she is enjoying every moment of this, and in doing so she releases those feelings out to us allowing us to feel what she's feeling, giving us a joyous viewing.
Sexy and hot, Imani is a soon-to-be superstar, the video extras fail to grab the spotlight from her, apart from the kid breakdancing on the shoreline, however no one else manages to shine as Imani proves she was meant to do this. I can't wait to see where she'll go next, hopefully a solo hit is around the corner, she has the voice for it.
What have I just watched? I'm pretty much dumbstruck at the moment, like seriously, what is this music video? Like I don't get this at all, it's too weird for me. However, nice one Dizzee Rascal, his rap works perfectly in this song and he nails it to a tee! He stands out on this video, even if his inclusion doesn't help the video whatsoever. DJ Fresh and High Contrast come together to take us back in time, yet leaving us shocked by this uninteresting and extremely weird and dated music video, even Dizzee Rascal can't pull this video out of the water.
DJ Fresh, real name Daniel Stein, is a British DJ, and is mostly known for his number one singles "Louder" and "Hot Right Now". He is currently sporting a shockingly new look which contrasts his bleached blonde hair with his dark brown facial hair, that isn't at all appealing. His appearance isn't the only thing that's gone downhill, in my opinion. He has yet to top the UK chart since "Hot Right Now", and has only managed a few top ten singles, whereas the others have missed out on the top 40 altogether. What's happened DJ Fresh? You definitely need to pull something much better than this out of the bag, especially since you have been working on this new album for a few years now. As for High Contrast, he is a Welsh DJ, real name Lincoln Barrett. He has had quite the career over the past decade or so, but he isn't locally famous or popular, and have only had a few charting albums and singles. This could've been the single to push him into the limelight, and yet it doesn't seem to look like it will, I'm pretty sure he can make it on his own, without any help from this song or DJ Fresh. As for Dizzee Rascal, real name Dylan Mills, he has totally made it. If he wants another hit song he can get one when he wants it. He's an international superstar, with four UK number one singles behind his name, he's pretty relaxed, he didn't need this song, he probably just liked it, and to be fair his lyrics works perfect with the song. It was my favourite bit of the entire song purely because he nailed every second of it.
The music video is directed by Scott Cudmore. The idea behind the video is fusing together 80's fitness videos with 80's crime movies. This totally doesn't work, these are two polar opposites shown in the 80's, what was the whole point in fusing them together?
I get that the song is trying to bring back old school music, a lot of people have said it reminds them of Altern-8 songs as well as The Prodigy. However both these groups were not a part of the 80's era, and so I totally don't understand this video apart from taking us back in time.
The fitness side of the video reminds me a bit of Eric Prydz "Call On Me", which is not surprising, when there is people in spandex working out. The entire video is just completely weird, and why put this fitness video scene into a crime movie where the actors are confused as to what is happening? They perform in a jail, court house and police station. It just too weird for my liking.
As for Dizzee Rascal's appearance, it doesn't work either. Dizzee Rascal portrays a news reporter, and he doesn't really get into the role, he is incredibly relaxed and his scene doesn't help to make us understand this video, if anything, it makes it even more weird, is that even possible?
This entire video is a shambles, this fails to relate to the song, even if it is giving off some sort of old school vibe, the 80's fitness and crime vibe is what is present in this video. As for relating to the title of the song... Well I see nothing of substance there either. This song doesn't have much potential even though it probably will chart next Friday, considering the artists involved in the song and their many fans, however I pretty much doubt it will climb high up on the chart. The video fails to give us anything, and I'd rather never to watch it again.
DJ Fresh is now a household name, he has had a number one with "Louder" and we all know that this song is going to storm the charts! He's real name is Daniel Stein, he has been going since 1996, but became a solo act in 2006. He has released a number of tracks, managing to get on to the UK chart quite a few times. He's UK-wide tour named "Fresh/Live" comprised of 7 dates and all 7 venues got sold out. We all know he's going to be one to look out for this year.
Rita Ora was born in Yugoslavia (present day Kosovo), but moved to the UK in the same year she was born and grew up around London. She graduated from Sylvia Young Theatre School (where a number of artists and actors have graduated from). And has been in a TV Series. But her real passion is for music. She applied for Eurovision: Your Country Needs You, but she withdrew from the competition as she didn't think she was ready. According to the description of this video on YouTube, Rita Ora was signed to Jay-Z's record label after just one phone call, she will be one to look out for this year.
I'm loving this song at the moment, and so are a lot of other people. At this very moment in time the music video has already received 1,730,000 hits and I just know that it's going to receive a load more. Her vocals are amazing and I am looking forward to see if she ever sings a ballad, because if so she's going to blow us all away. She's amazing and I hope this song does well for her.
I first saw this music video on the music channels today, and it kind of surprised me. I watched it from about half way through so I had no idea who it was and I was interested in whose name would appear on the banner at the end. I thought it may have been Amelia Lily (she came third in the most recent X Factor), so I was a little surprised to see DJ Fresh and Rita Ora, and I couldn't wait to review this music video.
There is a lot to like about this music video, it's quirky, it's interesting and very reminiscent of so many different music videos, that it becomes original. It's one of these music videos that as soon as you flip over to another music channel and it's being played you'll recognise it at once.
It reminds me of quite a few music videos, first off Cher Lloyd's "Swagger Jagger", you have the break-dancing, and the boombox, the jacket is like something Cher Lloyd would wear. Then you have Cascada's "Evacuate The Dancefloor", it also had break-dancers and Natalie Horler was singing the song out to the dancers. There's also Ke$ha's "TiK ToK" because both music videos have a boombox. All these comparisons are only small, when looking at the bigger picture (or should I say music video?) it's original, it's different and there's no mistaking it for anything else.
There's a lot to like about this music video. The fact that she uses a megaphone while singing out to the crowd is really clever, during this scene she is also on top of a painted bus, which looks amazing. I like the fact that we see her dancing every now and again, although it would be nice to see a bit more. The professional dancers are incredible, it's the sort of dancing that people dream they could do, and that's why this music video is great to watch.
Overall I love this song, I've got it on repeat, and have done so since I started this review. The accompanying music video is really good, there's links in with the song and the genre as well, which is another key factor. The only criticism I have about it is that it's on a small scale, and there could have been a lot more done with it. Maybe there was and editing changed it up a bit. But I'm going to be nice today, because I'm loving this song and I know a lot of other people love it just as much as I do. If you want to download this song, it'll be available on the 12th February 2012, which should give it enough time to gain popularity. You can purchase the pre-order right now.
