Critic Jonni

Okay, so I'm not a fan of One Direction and usually skip over their music videos, but I was struggling today to pick a video for this blog, and I decided to look at the TV, spontaneously, I just picked it.

One Direction came Third on the seventh series of the X Factor. The band members are Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. It was one of few series that released quite a few artists into this world, they are: Matt Cardle (winner), Rebecca Ferguson (second), One Direction (third), Cher Lloyd (fourth), Mary Byrne (fifth), Katie Waissel (seventh), Belle Amie (eleventh), Storm Lee (fourteenth) and Nicolò Festa (sixteenth). One Direction has had quite a few hits here in the UK, and have recently took over America, winning a lot of hearts out there, and creating "One Direction Infection". Not only that, they have become the first British Group to have their first album go straight to number one on the Billboard chart. I have previously reviewed "What Makes You Beautiful" on this blog. They will be one of the biggest acts around the whole world, but my question is... Why is there a winner of the X Factor, when other positions clearly do better... Where is Matt Cardle now?

"One Thing" is the third single to be released in the UK from this band. It was written by Rami Yacoub, Carl Falk and Savan Kotecha. Obviously only the best writers for this band, they have all worked with big names in the past, and also created What Makes You Beautiful. This is another great and catchy song, and again it looks like a bright future for these guys.

The music video is performance based, which is usually not my favourite type of music video, however, it's done differently and it puts a great spin on things, and definitely stands out from other performance videos. Which is extremely difficult to do.

There is a lot of One Direction fans involved in this music video. They were invited to join the video, but on one condition only... And that was that they had to find out where it was being filmed through a series of clues, which may be the reason why they are all very excited, although, I bet that is usually what their fans are like.

The music video is basically a tour of London, with One Direction singing here and there, such as on some steps, in a park, on a bus, and in front of fans.

Overall, it's definitely a different kind of music video, with a great song to go with it. It charted at number 9 here in the UK, but has done a lot better elsewhere. These boys are going to be a worldwide success, if they aren't already, and it looks like they've come out on top from that series of the X Factor.

Avicii has quickly become one of my favourite house artists. His real name is Tim Bergling, but his first release was "Seek Bromance" where he released under the name Tim Berg. Not many people realise that Avicii and Tim Berg are the same person. I have so far only reviewed "Levels" which was his highest hit. I hope to hear more from him in the future, and I'm getting excited for when an album gets released. As for the collaborator, it's Sebastien Drums, who is a France DJ and is big in the House genre. He has worked with Avicii a lot, and collaborated on a few tracks, maybe we'll see more collaborations in the future. He is working up to becoming big, and my guess is that by next year, a lot more people will know of him, and I'm interested in what the future brings to this potential star.

The song was made for Cassius, an electronic band, that released the song under "Feelings For You" and managed to get it to number 19 here in the UK in 1999, no wonder I've heard of it before hand. So Avicii has remixed it up and made it so much more with the help from Sebastien Drums, if this is just one thing that can be done, I'm interested in what will be happening in the future. The song got to number 46 on the UK chart.

The music video is an act of pure genius, everyone has played all the video games involved. And I also like the fact that the lyrics have been added, no one is going to mess them up when they sing a long now.

There are a few video games I can reference out, such as Super Mario Bros., Pong, Pac-Man and Space Invaders, although there is a lot more that I can't remember the names of, I'm sure one of them is Tetrix and another is Brickbreaker.

I like that there's a narrative to it too, with the fact that there are two love hearts in love, and this green love heart steals the pink one, suggesting that he is lusting after her, and the red heart is going to get her back, no matter how many obstacles attempt to stand in his way. As for the ending, I'm not quite sure what's happening, maybe the green one feels lonely and is upset? Or maybe it's more sinister than that?

Overall the song is really catchy and it's been stuck in my head all day. The music video is extremely memorable, and I'm sure there's a few people out there who could name all the video games that feature in the music video. I can't wait to see what the future brings for Avicii and Sebastien Drums, I'm totally looking forward to it.

Paramore is definitely one of my favourite bands as you already know. In this song they are a four-piece consisting of Hayley William, Josh Farro, Zac Farro and Jeremy Davis. Recently the Farro brothers left and now Paramore is a three-piece band with fellow friend Taylor York. However this song was released a month after I saw them for the Riot! tour in February 2008 (wow that was 4 years ago). I went with Tink09 and Hollagram Star and had an amazing time.

So "That's What You Get" was written by Hayley Williams, Josh Farro and Taylor York. Which surprised me as Taylor York didn't become part of the band until not long afterwards. Anyway, as per usual, I like the fact that the band wrote the song as they can connect with it more, as you usually find most bands have wrote their own songs.

I like this music video, I like the fact that it's both performance and narrative. However in the UK, the music channels usually only show the performance edited music video, so I was quite surprised today to have seen the full version.

Paramore is one band I could see again and again, their performances are usually so engaging and capturing, they draw you in within seconds, and you are guaranteed to have a good night. Hayley Williams just has this amazing voice that you could listen to over and over. And the music video shows the band off perfectly.

As for the storyline, it's a little mismatched, you cannot be certain of what is going on, however you know that a couple have met up again, possibly a couple that recently put things on hold or even went as far a split up. And so we go over their past memories, which is a perfect touch, and it's really nice to see them.

Overall I love this song, I remember going out and buying it. But the music video is missing something, I'm not sure what it is, but it doesn't capture me enough. Paramore has far better music videos out there, and I'd much rather see them than see this one, I just thinking it's missing some sort of spark.

Darren Styles, real name Darren Mew, has released a lot of different records and he is pretty big in the dance world, however he's never really had a great song or even a signature song, so why aren't so many people taken to his music? Lately he has released a couple of songs, one being extremely likened by all music channels who happen to have played it a lot, but it still didn't get very far on the chart, and I'm not sure how he could grab people to buy his next single, it just doesn't seem possible.

Now the sun is coming out, even though it's just March, the music channels have started putting the summer songs on, including new ones and old ones, like this one, which I haven't seen in ages. "Save Me" was written by Darren Mew, and he sings this song perfectly, and he also produced it, so therefore it's no wonder it is so catchy, especially since he is a Disc Jokey (DJ).

The music video is pretty good, it's not bad, but it's not exactly great either. Repetition in some of the footage is extremely obvious, so they definitely ran out of footage, however it was implemented accurately.

I bet this music video sounded perfect on paper, and maybe a bit extreme, and the music video comes off just like that, however it's a little on the boring side, with next to nothing going on, it's extreme, but that is all.

Overall I like this song, it's catchy and puts me right into a summery mood. However the accompanying music video could have been a lot better, we aren't given a reason for him jumping over the side of the skyscraper, and she clearly wasn't there to save him either. But it's one of those music videos I'd watch again and again, purely because the music is amazing.

Carly Rae Jepsen is a 26 year old Canadian singer (where are all these Canadians coming from?) Who has one really catchy song releasing everywhere called "Call Me Maybe". She came third in the fifth series of Canadian Idol, and she is the first person from Canadian Idol to release internationally and do extremely well. With number ones popping up here there and everywhere, and with catchy songs like this one, she is going to be a big star soon.

This song was written by Carly Rae Jepsen, Tavish Crowe and Josh Ramsay, the latter being the lead vocalist of Marianas Trent and has written and featured on a number of songs. Carly has a diminutive voice that just makes this seem effortless and extremely catchy at the same time. The song gets stuck in my head even if I just catch the last 10 seconds of the song. And it's definitely stuck in my head now.

The music video is really funny, it's very narrative, but has a great implemented performance side of things. Whenever I've seen it on the music channels I've only ever caught the last half of it, and never knew what the start was like, until just now.

This is really funny, I like how Carly spies on her neighbour (played by Holden Nowell). Holden is a model in real-life and so taking his top off at the beginning must have been fine with him. I like the fact that Carly is watching him obviously from the window, has she not heard about hiding and watching? I like the fact that she fans herself with the book, such a great thing to add in, and then she ducks.

I like the bit where she's pulling poses on the car to try to get his attention. And when she finally gets him to look up, she falls off the bonnet. I also like the dream where she imagines them being on the cover of a romantically (possibly erotic) novel, very clever to have thought to put that in.

And then to top it all off he's not even after her. Which is probably why the lyrics go "And all the other boys tried to chase me", does this happen to be a regular thing falling for guys who are playing for the other team?

Overall this is a great catchy song, the music video looks like it was fun, and I'm quite surprised it hasn't reached many hits, and allowing the spoof (created by Carlos Pena, Jr. of Big Time Rush fame) to gain a lot more hits because of the various celebrities that star (including Carly Rae Jepson), funniest bit is when Selena Gomez and Justin Bieber go to kiss, and they get push apart (video can be found below). So I'm expecting this to be a big hit when it gets released in the UK, which will be 22nd April 2012.