Inna Featuring Eric Turner - Bop Bop



I always end up reviewing Inna when I haven't come up with a video to review. Officially the biggest eastern European act, Inna has had hits all over the world. The video keeps her class, in a high-end fashion show, and she manages to not only stay sexy, put pull all the outfits off. There's also choreography, which I've been hoping for in an Inna music video.

Inna, real name Elena Apostoleanu, has had four chart hits in the UK, her first single "Hot" is what made me become a fan of her, and I will always be one of her club rockers. This single, written by Eric Turner, Carl Bjorsell, Thomas Troelsen, Marcel Botezan, Sebastian Barac and Julimar J-Son Santos, is energetic and is definitely one of my get-ready songs as I get ready for a party or a predrinks. It's one I sneakily add to a playlist, and as with any Inna song, people enjoy it. The song features Eric Turner, who collaborated with Avicii, in the past, with "Dancing In My Head" (amazing video if you haven't seen it), he is rarely known in music and is the lead singer in the band Street Fighting Men. He seems relaxed when it comes to music as if he is content with who he is and where he is.

The video is definitely fashion involved. Directed by Dimitri Caceaune, John Perez and David Gal, it contains fashion objects such as old televisions and lipstick props as well as microscopic lenses, which makes this stand out entirely.

I love the use of the mirror, I love how they include Inna being sexy as always, with a confidence air about her. She credited desire, Marni, Givenchy, HBA HOOD by Air, Balmain, KTZ, Ashish, Pierre Hardy and Pas du Tout for designing the outfits she wore.

Eric Turner also makes an appearance through the TV screens, which does remind me of Pitbull's appearance in her "Good Time" video as well as Flo Rida's appearance in The Saturday's "Higher".

Authentic and fashionable to an end where you would not be seen on the streets wearing half the stuff shown, it works well and surprisingly relates to the song. The choreography isn't in depth enough, yet works well with the fashion side of the video, and surely you want to learn it too and get involved.
Buy on iTunes

New Release: RHODES + Birdy - Let It All Go



As soon as I heard this track was released this week, I HAD to review this music video. I came across it on YouTube after searching for Birdy's "Wings" song, and I saw the colourful thumbnail and knew this was going to be on my blog at one point. Colourful and on point the video shows the passion that isn't displayed in a narrative.

RHODES, real name David Rhodes, has appeared out of no where, amongst others who seem popular from London Grammar to Rufus Wainwright, from Laura Marling to Daughter, this style of music is really making an impact on the charts, and this collaboration is definitely going to further his career. Birdy, real name Jasmine van der Bogaerde has had a string of hits in the UK, mostly known for "Skinny Love" and most recently "Wings", she has yet to get a top five hit, although with a voice like hers, and the right collaboration or song, she will, most definitely, hit the top spot. At the moment she has yet to make the impact that we're all expecting from her.

Directed by Sing J. Lee, the video engages with the colourful forest and the use of the northern/southern lights used in the sky. I like the camera work on it, if only there were a forest like that, which were sunny, clearly it's cold with what they are wearing.

Birdy fails to perform, she looks like she's just singing and uncomfortably makes you wonder if you want to see her live, he vocal range is phenomenal, but I want more from her, especially in a music video.

Surprisingly RHODES stands out compared, and definitely becomes the star of the video. His voice travels across well, but it's his performance piece that makes you realise he means what he is singing.

Overall, great use of colour, I want to visit this forest, if only it was real. RHODES outshines Birdy, and yet there's just something completely lacking in the video on the whole.
Buy on iTunes

Pixie Lott - Mama Do (Uh Oh, Uh Oh)



Honestly, how have I not reviewed this music video before now? Pixie Lott's debut single and video is the Pixie we all loved. The video is sneaky, cheeky, sexy and on point, how can it not be with this amazing choreography, which was all the range back in 2009, who doesn't remember doing that clap dance on your legs whilst in school?

Pixie Lott, real name Victoria Lott, has got three UK number ones under her belt, this one, "Boys and Girls" and "All About Tonight". It's been a while since she's been anywhere near the top spot, she needs something new, fresh and exciting. Something people will like and something that revisits her first two singles. Written by Mads Hauge and Phil Thornalley, this is the song that made me a fan of Pixie Lott. The song is still catchy today, and she sings about sneaking out of the house and meeting up with a guy and what her parents would do if they ever found out.

The video contains everything, it's chaotic and hectic yet absolutely perfect, Trudy Bellinger did a good job directing this.

First is the bed scene, works well as it's a way of sneaking out, almost as if Pixie Lott escapes to some dream world, the feathers, the mattresses, the bedding, so fantastical. I liked the little inclusion of the metaphorical black butterflies from the lyrics appearing in the video

Next the bed leads to a locker room, always known as a prep room, it always precedes something important, such as a workout in a gym, a swim in a pool, any sport activity from football to tennis. The girls prep for what is about to come. The styling is great, the red outfit for Pixie Lott suggests she's being naughty, compared to the good girl innocence in her bed.

They enter the dance arena where the guys pull up on Ducati motorcycles. Pixie Lott squares up to the leader of the guys (anyone know who he is, please tell below), and start the dance battle. It reminds me of the start of a basketball game. The dance off is sexual and concise, clearly a lot of practise went into this choreography, and it paid off, come on Pixie Lott, show off your dance ability in a new music video.

The dance off is won by the girls with a backhand to the lead male from Pixie Lott who then rides a motorcycle back to her bed, before her parents find out. The sneaking around reminds me a lot of Christina Milian's "Am to Pm". This is what Pixie Lott is missing, and she needs to make a new impact when she next returns to music.
Buy on iTunes

Calvin Harris & Disciples - How Deep Is Your Love



Just when I think I'll get a relatable narrative, I'm disheartened. Like what is this? Surely it's an advertisement for Herbal Essences shampoo, yet I'm dumbstruck that this is a music video, like seriously?

Calvin Harris, real name Adam Wiles, is one guy that will always be in the UK charts, he has made a name for himself and with a few number ones behind him, he isn't going anywhere. This is his most recent single and collaboration. Disciples are a trio consisting of Nathan Duvall, Gavin Koolmon and Luke McDermott. They have had a previous hit the uk chart called "They Don't Know", but this is the song that has pushed them into international fame. Where they will go next is what we're all wondering. How Deep Is Your Love was written by Calvin Harris, Gavin Koolmon, Duville Lane, Luke Mac, Johannes J. and Ina Wroldsen. The latter is the vocalist on the track, a much improvement from her song "Aliens", not going to lie. Yet uncredited, unfortunately, however she has made a name for herself in the songwriting world, could she be a best selling artist? If she goes for it, with songs like this, she definitely can. Catchy and personal, this song is deeply emotional, yet it is perfect for parties and clubbing.

I am so disappointed in this video, the song is amazing, yet it only reached number 2 on the UK chart, would a better music video have pushed it that little bit more? I agree with the YouTube comments about it being a hair commercial rather than a music video.

Directed by Emil Nava, the video stars model Gigi Hadid. Gigi wakes up on an operation table, she reminds me of the robots from the TV series Humans. Yet instead of continuing this possible idea, the video pushes aside any narration.

Gigi Hadid ends up flicking, tossing and touching her hair, whilst her surroundings change. Not only is this not a representation of life, if only we could all be whisked away on a yacht in the middle of the sea just by touching our hair, but it fails to connect at all with the song. This is not what I was expecting when I came to watch this, and although this will interest some people, they could've done a lot more, and it's not something people would go out of their way to watch repeatedly.
Buy on iTunes

Pixie Lott - Lay Me Down



This is definitely one of my favourite Pixie Lott songs along side "Mama Do (Uh Oh, Uh Oh)" and "Boys and Girls", yet this is her worst chart performance on the UK singles chart, apart from "Caravan of Love", but I think we should all forget about that cover version. A sultry, sexy music video that relates well with the song, but could the video have been better?

Pixie Lott, real name Victoria Lott, needs to pull something out the bag soon. It's been a year since her self-titled third album, and her greatest hits "Platinum Pixie" didn't do well either. I will always be a fan of hers, I just feel the songs that actually mean things to her aren't chart hits. But this one should've been. Written by Ashton Parsons, Matt Parad and Adam Pallin, the song is catchy and exciting, emotional and enticing. Definitely sultry and sexy, hence the video.

Directed by Ben Falk, the video shows Pixie Lott looking hot, slim and sexy. Not a lot is happening, and it isn't much of a performance piece either, what with her just singing and looking attractive and seductive.

The video looks a bit dated, which seemed to be the intent, and most of the budget was probably spent on that yacht in the middle of the ocean.

I think a lead male would've made this video a little more narrative and therefore interesting, but there is a lack of everything. It's like someone with a lot of money has made their own music video, and it doesn't work.
Buy on iTunes