New Release: George Ezra - Don't Matter Now


Don't Matter Now - George Ezra |

Making his debut on my blog is George Ezra with this feel-good summer song which will no doubt gain momentum as the sunshine starts to bake us all. He dips in and out of the public eye but was launched with his highly successful song "Budapest". It's undeniable that he has a brilliant voice that has definitely earned him a place amongst the music industry, it's just a shame that his music isn't to my taste; it's not something I personally would listen to, and this song in itself feels like he doesn't care about it. He sings it as if he's too relaxed and as if it doesn't matter at all when he sings. The backing track is much more appealing than the lyrics, and I bet the instrumental version is much more interesting than the song itself. Watch everyone have a great summer time in George Ezra's new music video for his recently released single "Don't Matter Now".

George Ezra, full name George Ezra Barnett, hit it big with his debut single "Budapest" which skyrocketed up the charts around the world. That catchy little single perfectly showed off how iconic his voice is; he then followed it up with an album which also sold well around the world and a few other singles. Now he's back with a brand new song that I was hoping would be addictive, and although the backing track certainly contains an upbeat summer-infusion, the lyrics fail to match well and his vocals doesn't really fit with the song. It just feels like he's singing a different song in a relaxed style, and I feel that it doesn't work all that well. The song was written by George Ezra Barnett and Joel Laslett Pott.

Directed by Marc Oller, the music video contains many actors, actresses and dancers; these people have been credited as the following: Adriá Brita, Daniel Chamizo, Anna Viñas, Harman, Pedro Muñoz, Targil, Jeldris, Lihon Sun, Julia Sanz, Shelia Gadea, Júlia Hernández, Julia Espinosa, Will McGrath, Xavier Salvat, Danielle, Gina Berenguer, and Aina Carafi.

The main scene throughout is George Ezra and his dog going on a road trip. The dog is totally loving life in the passenger seat; to be fair, so would I if I were in a car with George Ezra. The dog even has hair bobbles in his hair, can it look any more adorable?

As the instrumental chorus kicks in we follow other people, who are on a beach, in the video. There are three people performing choreography by Anna Macau; there are frisbee playing and badge loving "Don't Matter Now" people too.

Other scenes see people just having fun in the glorious sunshine. It's all very tongue-in-cheek with the pie-face, the dancing, the 'ouch' plaster, the heads in the sand, the kissing of a gnome. The ending sees George Ezra click the "Don't Matter" button in the car and speeds down the road, disappearing in a set of fire tyre tracks just like in the film "Back To The Future".

Overall, this music video works and relates to the song. It's nothing special but it completely turns the song into the visual and totally works. I may not like the song, and I may not like the music video, but I admit that they go well together and certainly bring summer vibes that we very much need in the UK at the moment.
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Lady Antebellum - Love Don't Live Here


Love Don't Live Here - Lady Antebellum |

Quite the decision today for my Thursday Revisit, but ultimately went with Lady Antebellum's debut music video because this country group has the second most viewed post on my blog, ever! Their "Just A Kiss" blog post has over 4,000 views on my blog, and you can see that it's ranked number two at the very bottom right corner of my blog. This was their first ever single, and the music video is just as good. It's surprising to see Charles Kelley fronting the group with his voice, especially as we're used to him and Hillary Scott sharing the vocals, but it definitely proves he is a strong vocalist. Watch Lady Antebellum hit the road, showing the way they organise, prepare, arrange, and perform a gig in a small venue in this music video to "Love Don't Live Here".

Lady Antebellum are a three-piece country group consisting of Hillary Scott, Charles Kelley, and Dave Haywood. They released this debut single way back in 2007. They formed in 2006, with Hillary Scott having been rejected from American Idol twice. Charles Kelley and Dave Haywood have known each other since middle school and the former convinced the latter to move to Nashville to pursue a career in music; they met Hillary Scott at a Nashville music club after recognising her from Myspace. They formed the group and came up with the band name after they were photographing antebellum houses. As first singles go, it's completely catchy, and I love how it wasn't until a couple of years later that they finally had an international breakthrough with "Need You Now", although it did take some time to gain worldwide exposure with the song. Now, they've been going for over a decade now and they're still bringing brilliant hits, the latest music video has a similar style to this one, what with them performing in a small venue, the song of which is called "You Look Good". This debut song was written by Hillary Scott, Charles Kelley, and Dave Haywood.

The music video was directed by Chris Hicky. The group are together, hitting the road and preparing their first gig. It feels very small-towny and really endearing to watch. It's a great throwback considering nowadays social media would play an important part in spreading information about a gig.

I love how they create their own posters to give to people in the diner. That is literally an iconic part of this music video, especially as they invite the locals.

There is a performance narrative throughout with Charles Kelley taking on the lead, and it really feels like it's his show, his band; that it's all about him. I'm glad that wasn't the case throughout their career and all three are very much a part of this band.

I just love the concept overall, and it is really fitting as a debut single. However, does it really relate to the song all that much? Not at all, and that's totally what let this music video down because they could have been singing any song and it wouldn't have made that much of a difference. Regardless, the concept is great and I'd certainly watch again and again.
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Lady Antebellum - You Look Good


You Look Good - Lady Antebellum |

Struggling today to pick a music video to review, then I realised that I haven't reviewed this one yet. Lady Antebellum dropped their new album, "Heart Break", this week - which I still haven't listened to, but I will do when I have iTunes credit; but, I do really like this song, and I cannot wait to listen to the rest of the album; I'm sure it's so fresh so fine! This song is catchy to no end, and along with a hundred other Lady Antebellum songs, it deserves to be a global hit; regardless, it becomes a treasured hit by me. Watch Lady Antebellum sing on stage to "You Look Good" as a woman walks to the country bar and a guy checks her out; damn, she looks good and so does he. This is a must-watch music video.

Lady Antebellum are a three-piece country group consisting of Hillary Scott, Dave Haywood, and Charles Kelley. They do all right in the UK, namely their albums chart well every time they are released, but I'm so disappointed that their singles never launches into the UK chart. Why is it so hard to get songs as good as this to chart over here? They have charted well in the past, managing to soar up high with their biggest international hit to date "Need You Now", which is still played on the radio today; but, I need them to have another one soon! This song takes Lady Antebellum down a new route, adding more instruments to their songs as the video shows; this has been a controversial move as many say they aren't country anymore; however, I've always believed there have been two major country styles, there's been "country & western" and then there's been what is starting to become known as "young country"; the latter of which Lady Antebellum has always fitted in along with many country musicians who have been getting hits on both sides of the Atlantic Ocean. This song deserves so much more recognition. It was written by Hillary Lindsay, Ryan Heard, and Busbee.

Directed by Shane Drake and Roger Pistole, this music video has it all. There are a main actress and actor who eye one another up in this narrative combined performance music video. Their names have not been revealed, so feel free to comment below if you know who these characters are played by.

The narrative is cleverly infused with the performance piece. Our main character, a woman, who is looking extremely stylish, walks to a country bar where Lady Antebellum is playing. As the music video continues we see that a guy is eyeing her up - he looks pretty damn fine too. They chat for a bit towards the end of the visual, before he walks off, leaving her at the bar. We then get a "to be continued..." message. Will they link up all their music videos from their seventh studio album? I sure hope so, it'll be one great narrative for the "Heart Break" album!

Once again, Lady Antebellum kills it during the performance piece. Every time I see them singing their songs, I just want to spend the rest of my money on buying tickets to see them live. Yes, they are performing in the UK towards the end of this year, but I do not have money to buy tickets yet, and I reckon that by the time that I do, there won't be any that I can afford. Regardless they ooze energetic performance vibes with excellent emotion, completely nailing the song in every way. It is surprising that the song isn't written by them since they do such a good job of singing it.

Overall, it's not surprising that Lady Antebellum has given us another spectacular music video that I just can't get enough of. I may not get the chance to see them live, but I can certainly watch this music video again and again as they are on stage totally bringing it. I just wish there was a little more to the narrative. It relates to the song, but maybe they should've chatted for longer and ended the narrative there.
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Fifth Harmony Featuring Gucci Mane - Down


Down (feat. Gucci Mane) - Fifth Harmony |

Little Mix wasn't the only girl group to drop a new music video, Fifth Harmony has also done so too. Although I much prefer "Power" over "Down" any day of the week, nonetheless this is definitely growing on me. This is their first release as a four-piece group after Camila Cabello left to pursue a solo career. The song is apparently a transitional single as we should expect a new style with their new album, although I really believe this song leaves so much more to be desired. I was hoping big things from these girls, especially after all the versions of their songs without Camila Cabello's voice, but this one single just didn't live up to the expectations I had. Watch Fifth Harmony perform in a motel parking lot alongside Gucci Mane in this music video for "Down", which is the first single to be cut from their upcoming third studio album.

Fifth Harmony are a four-piece girl group consisting of Normani Kordei, Lauren Jauregui, Ally Brooke, and Dinah Jane Hansen. They were formed as a five-piece on The X Factor (US), coming third overall; they have gone on to become the most successful contestant from all three shows of the series. After two albums, Camila Cabello left the group to pursue a solo career, leaving many fans worried the girls would split; instead, it made them stronger and they all manage to take the spotlight in this new song and music video. They have also kept their name, regardless of the fact that there is now four members instead of five. I'm hoping they manage to prove that they still can continue as a four-piece. The featured artist is Gucci Mane, real name Radric Davis. He is an American hip-hop artist, mostly known for the featured collaboration on Rae Stremmurd's song "Black Beatles". He has 10 studio albums behind him and has definitely been a slight force in the American hip-hop music industry; his longevity proves that you can make it if you don't give up. The song is a surprising collaboration, but it works perfectly for the summer; I'm totally ready to get down in an open-air club to this song! "Down" was written by Joshua Coleman, Radric Davis, Dallas Koehlke, and Jude Demorest.

Directed by James Larese, the music video sees the girls arrive at a motel and walk up the stairs to their respective rooms all whilst Gucci Mane introduces the song. This is the entire location of the music video and it seems like it has not been a high budget and it seems really simple; but as usual, the girls a fierce and bring it completely.

There's full-on choreography in the parking lot; nothing new for these four girls. They nail everything in-sync and it's completely polished. However, they don't look like they're having fun, more like they're just doing their job. This is something we keep seeing from these girls and we want something much more expressive from them. It may be the dance sequence that they've been given to perform.

As for Gucci Mane, he doesn't really take the spotlight fully because the girls tease us whilst being in a pool or hot tub. He's slightly memorable as he is on the steps or against the wall, and because he switches the song down; but, it just comes off a bit lacklustre.

Overall, this music video and the song doesn't work. We expected big things from these girls and they didn't live up to them. Instead, we get a transitioning single which is a total grower, but it'll be too late by the time we all love the song; and, a simple, done-before music video that doesn't go anywhere and doesn't relate to the song. I hope they recover with a follow-up single and a music video that blows our minds.
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Chart Mondays: Ariana Grande - One Last Time


One Last Time - Ariana Grande |

I could've sworn I had already reviewed this music video, but it turns out that I haven't; which I guess is lucky since it is in the UK Top 10 Singles Chart, this week - although I did expect it to launch to the top of the chart; but, Luis Fonsi & Daddy Yankee is still holding onto the number one position with "Despacito" featuring Justin Bieber, which doesn't have a music video just yet. Every time I watch this music video I'm pretty sure I've reviewed it, I have that sort of recollection of writing about it, but I don't see a review on my blog. Oh well, here's one right now! Watch Ariana Grande in an apocalypse-type music video transporting the viewers into the visual for "One Last Time".

Ariana Grande has really come a long way from when she played Cat in Victorious and later in spin-off show Sam & Cat on Nickelodeon. Now she's a pop princess, totally becoming one of the biggest female artists in the world. Most-recently she made headlines when a terrorist attack targeted her concert in Manchester. Deciding not to let fear rule, she decided to host a benefit concert, with this song becoming the charity single for the We Love Manchester Emergency Fund. She managed to get many great artists to come together and perform on stage. If you didn't know who she was before this concert, you sure know of her now. The single has been out for some time, but the heartbreaking lyrics and the fact the song was the last song performed at her gig in Manchester before the fatal attack definitely made it the perfect song to become the charity single. It was written by David Guetta, Savan Kotecha, Giorgio Tuinfort, Rami Yacoub, and Carl Falk.

Directed by Max Landis and features Ariana Grande's Victorious co-star Matt Bennett. It has the end of the world feel to it as a comet comes crashing down to Earth, obliterating everything and everyone. To be fair, it's not the best music video considering the attack in Manchester, but this visual was released years before anything like this had happened.

As a whole this is almost a movie in itself; it certainly has a Cloverfield affect to it. It definitely transports the viewers into this film-like scene. We see comets flying through the sky as we watch Ariana Grande running all over the place, taking us to the top of a skyscraper. Along the way, we see some sights such as victims, gun problems, computer scary guy who attacks Ariana Grande and us; as well as firefighters, and a family huddling together.

On the rooftop, the sky is alive with comets falling to Earth. Ariana Grande grabs the cameraman, who happens to be her love interest, actor Matt Bennett, and hugs him as the biggest comet comes down and destroys the world.

Overall it's a great music video and definitely worthy of awards; however, I'm slightly disappointed that whenever we see Ariana Grande's face, she isn't singing the song. That's just a little annoying thing to this music video. It feels more like a scene from a film or a TV show than an actual music video, so it is disappointing. But, it works overall and totally relates to the song. It's definitely an unforgettable music video and completely deserves this rating.
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Little Mix Featuring Stormzy - Power


Power (feat. Stormzy) - Little Mix |

Bringing girl power completely in this music video whilst spreading a universal message with the visual and including Stormzy too; Little Mix is fully bringing it with this one, and they definitely have the power to become the biggest and most successful girl group ever. Proving that girls can be strong; Little Mix spreads a monumental message around the world in this visual. Watch Little Mix bring girl power and female empowerment with each member representing a particular group of people, spreading meaning and equality; with a rap from Stormzy in this music video for "Power".

Little Mix are a four-piece girl group consisting of Perrie Edwards, Jesy Nelson, Jade Thirlwall, and Leigh-Anne Pinnock. They are still the only group to win The X Factor in the UK; yes, even One Direction only came third in their series. This girl group won on series eight of The X Factor, and they are still going strong six years after their win. This song is their fourth single from their fourth album, which is their first and only UK number one album to date; although, I reckon they've got more number one albums coming in the future. The song adds a rap from Stormzy, updating the original song from the album. Stormzy, real name Michael Omari Owuo Jr., is one of the biggest British grime artists around at the moment, and has gone on to have major success; his debut album reached number one in the UK, with all 16 tracks making it onto the UK Singles Chart. This song was written by Don Omelio, Camille Purcell, James Abrahart, and Michael Omari.

Directed by Hannah Lux Davies, this music video is fierce and sassy, totally allowing the girls to bring female empowerment and girl power in this music video. There is one scene that sees three drag queens from RuPaul's Drag Race, who are Courtney Act, Alaska Thunderfuck 5000, and Willam. The ending scene sees the girls and their mothers head the march through the street.

There are four main scenes in this visual, with each of the girls having the spotlight in their respective scenes. Perrie is bringing the peace in her hippie style fashion. Jesy is a biker chick, proving that girls can do whatever they want and be whoever they want to be. Leigh-Anne is representing women of colour in the modelling industry. Whilst Jade performs in front of a gay nightclub with three drag queens backing her up; this visual comes almost a year after the awful Orlando shooting.

Then we see Stormzy getting his hair done in a salon, where various women are dancing around him. Surprisingly this is a great way of him showing female empowerment because his style is pretty much in their hands as they do his hair. His rap adds well to the song; although, I do prefer the original.

The ending scene sees women marching up the street. Little Mix are in front, heading the group. They are holding their hands of their mothers; women that they look up to. Overall the video is amazing in every way and really shows off Little Mix perfectly; and, kudos to them including people who may otherwise be misrepresented. This is just perfect.
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Papa Roach Featuring Skylar Grey - Periscope


Periscope (feat. Skylar Grey) - Papa Roach |

Have you heard Papa Roach's new album, "Crooked Teeth", yet? I am obsessed with it. After their single "Help", I was expecting a hard rock album much like they've previously released, but that was definitely a transitional single as songs like this one dominate the album and really proves how amazing Papa Roach are. There are a lot of awesome songs on the album, and this is definitely one of them. Watch Papa Roach perform alongside the very sexy Skylar Grey as they unleash emotional vibes in the music video for "Periscope".

Papa Roach are a four-piece rock band consisting of Jacoby Shaddix, Jerry Horton, Tobin Esperance, and Tony Palermo. They have changed their style a number of times but have managed to stay true to themselves throughout, which definitely makes them an incredible band. It might come as a surprise to many to see them collaborating with Skylar Grey, but they also have a collaboration with Machine Gun Kelly on their latest album; many rock bands are infusing rap with their music, it's worked for some and it hasn't worked for others. Papa Roach shows everyone else how to do it with their latest album, that's for sure. Rock music is evolving, it has to so that it can stay mainstream and popular. Papa Roach has continued to prove they're a force to be reckoned with in rock, and it's so great to see that they are continuing to prove they are on top of their game. As for Skylar Grey, real name Holly Hafermann, has been jumping in and out of popular music, she's still on the rise with a few hits here and there but nothing iconically her just yet, although many do identify her collaboration with Diddy-Dirty Money, titled "Coming Home", as her signature song, but I reckon she'll have a big solo hit song, with that voice, for sure. This collaboration completely works, and this song becomes more and more special the more we all hear it.

The music video is a pure performance profile piece, which is certainly something new when it comes to Papa Roach. Skylar Grey stuns throughout in her sex-appeal outfit which many have said doesn't relate to the song.

First off I love the watery images, and the streamed window look over the camera really gives off the submarine vibe, which easily relates since a periscope is something submarines use - if you didn't know.

Skylar Grey looks magnificent and exudes sex in every way. She's completely hot, and I actually like that she looks this way to bring in more people because sex certainly sells.

Overall, I like the concept of the music video and the exact theme from the title of the song; however, it doesn't relate well enough to the song and there isn't much of an explanation. I'm sad that the other band members of Papa Roach aren't playing their instruments, and I feel that the video only manages to portray Jacoby Shaddix and Skylar Grey's stage presence, which isn't something we want to get out of the visual.
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New Release: Transviolet Featuring Reo Cragun - Kaleidoscopes


Kaleidoscopes (feat. Reo Cragun) - Transviolet |

Well, disappointingly, I can't promote Sam Feldt x Lush & Simon feat. Inna with "Fade Away" on my blog today since a music video has yet to be released, but it is coming. That song, I cannot get enough of, and I have reviewed it for CelebMix, Outlet Magazine, and Electric Mode. Instead, I chose Transviolet, who will also have their own CelebMix article about their single release and music video this weekend. They're a quirky electronic group who have really garnered my attention with catchy unique songs, and this certainly proves their magical ability to create music. Watch Transviolet go for a picnic with Reo Cragun as images of kaleidoscopic imagery is infused with these artists' performance piece in this music video for "Kaleidoscopes".

Transviolet are a four-piece electro-pop group consisting of Sarah McTaggart, Judah McCarthy, Michael Panek, and Jon Garcia. They made waves when they released their debut EP, and even garnered attention whilst being the support act for Twenty One Pilots on their UK tour. This is what made me a fan of their music because they just stormed articles on various magazines and media outlets that I follow. People might think that promotion isn't as big as it used to be, but it certainly can introduce new music to people, and that's exactly what happened here with me loving Transviolet. They're bringing a whole new different vibe, one that deserves to make its mark on charts around the globe. No one is quite doing what they are, and there's definitely something big coming from them. As for Reo Cragun, he has been growing his popularity and has had some great songs behind him. This sure was a great decision to collaborate. This song has the exact same feel as Transviolet's previous songs; it was written by Michael Panek, Sarah McTaggart, Judah McCarthy, and Jon Garcia.

Directed by Sarah McTaggart and Chris Scholar, the music video definitely falls under the low-budget category; but, believe it or not, the performers have managed to pull it off interestingly. It's been fully edited intricately, working perfectly with the song.

There are a few scenes in this music video, most of which are profile visuals of Transviolet, with Sarah McTaggart being the central spotlight. The band is all about her, and many previous bands have had problems with this sort of focused attention on the female vocalist. Then there's the picnic scene, that definitely had us in hysterics at times as fruits are used to cover faces at certain points in the song.

There are snippets of Sarah McTaggart and Reo Cragun on bicycles. This is quite cute but doesn't develop into anything. It feels like there was more to this scene but it wasn't good enough to make the cut.

Overall, they nailed this music video and kept it relatable to the song, as well as creating kaleidoscopic images from the visual to link back to the title. These images really do take me back, did anyone else have those kaleidoscope toys? Do children even know what they are nowadays? Total fun, energetic and staying true to who they are, Transviolet and Reo Cragun brought it for this music video, for sure. I am also in love with the song, although it takes it's time to build and become catchy.
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Peking Duk - The Way You Are


The Way You Are - Peking Duk |

It's time for a revisit on a Thursday, nothing new here. I decided to choose Peking Duk since this DJ duo hasn't been on my blog until this week. This song was released in the UK through 3Beat Records; anyone who knows me, knows I'm not too keen on this record label; however, it explains why I've heard of Peking Duk before because back then I was up to date with all of 3Beat's releases. The song is catchy and the music video is definitely cute, but it's understandable why this specific song never became a fully-fledged chart hit. Watch a romance unfold as bikes are stolen, a pool scene follows as well as a bed scene, before the guy wakes up alone in this Peking Duk music video for "The Way You Are".

Peking Duk are an Australian DJ duo who have definitely been making great waves with their music over the last two years or so. They consist of Reuben Styles and Adam Hyde. They've done plenty of remixes and bootlegs, and it's so nice to see them doing so well in their home country, getting the chart hits they clearly deserve. I truly believe they will have an international hit very soon that will chart all around the world, just look out for that one. This song made its way on to many compilation albums, which isn't a surprise since it was released under 3Beat Records in the UK.

The music video doesn't feature the artist, and this is the norm when it comes to DJs; however, I always feel that they need to fully tell a great narrative that includes the audience. This storyline is okay, it just isn't mysterious enough, they could've done so much more with it. If anyone knows who the actor and actress in this music video is, feel free to let me know in the comments below.

We watch a guy and a girl meet as if it's their second or third date. They hug and then steal some bikes. The clips are so cute and adorable, it makes the viewers want what they want; although a guy and I riding on stolen bicycles will certainly not look this fetching.

They sneak into a building where they ride the lift - and each other, well to the extent of kissing (we presume). They make it to the top floor where there's a swimming pool. We obviously expect them to jump right in; instead, they kiss on the pool steps and on one of the sunloungers, before heading to a bedroom for more kissing. Then, in a single snapshot, he wakes up alone in bed with just his underwear on - poor lad.

Overall, this music video has a brilliant narrative, but there are just some slight scenes missing. They don't explain how this guy and girl know each other, and why did they not jump into the pool? Like, that was a total missed opportunity. And as for the final scene, I would've liked to have seen what happened to the girl, she just disappeared into thin air, in theory. One second it was nighttime and they were kissing on the bed, the next second he was alone and it's daytime.
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Jessie J, Ariana Grande & Nicki Minaj - Bang Bang


Bang Bang (feat. Ariana Grande & Nicki Minaj) - Jessie J |

Since Ariana Grande's "One Last Time" is set to chart high this week, due to it being a charity single for the We Love Manchester Emergency Fund; and so, may become my Chart Mondays' review, I decided to do another one of her songs. There was so much choice, but yesterday's review made me realise that I haven't reviewed this one right here, so "Bang Bang" is finally making its appearance on my blog. I wasn't so keen on the song when it first came out, but the constant play and the popularity definitely brought this into something I now enjoy listening to. Watch Jessie J, Ariana Grande & Nicki Manaj come together in this superstar profile music video for the worldwide hit song "Bang Bang"; totally fierce and sassy.

Jessie J, real name Jessica Cornish, is one of the top rising UK female artists of recent years, she's totally on her game and bringing it completely. Her different styles of music have proven her versatility, and she's certainly someone who can bring hit after hit after hit. Her latest singles have not faired well though, can she make a triumphant return to the charts? Well, with her killer vocals and star quality, I reckon another global hit is on the way. As for Ariana Grande, she's been bringing it with every year that has gone past, totally burning a path of flame up every chart around the world and she's certainly becoming a renowned star that we can't get enough of. Although the Manchester terrorist attack was completely awful, she totally managed to turn it around by pulling off a benefit concert with massive names. If you didn't know who she was before the attack, you sure do now. As for Nicki Minaj, real name Onika Miraj, has been storming music for many years, her body is the talk of the town, but her personality is what should be making headlines; she recently paid for fans' school fees, amongst many heartfelt things she has done recently. She's already iconic within music, and she certainly doesn't stop. This was such a brilliant team-up, and they certainly brought it. The song was written by Max Martin, Savan Kotecha, Rickard Göransson, and Onika Miraj.

Directed by Hannah Lux Davies, who is certainly becoming one of the most requested music video directors around; this music video brings fired-up profile performance visuals of each of the female artists. Strong, sassy, fierce - these women can bring it completely.

Each of the girls havd their own concepts in this music video. Jessie J has the streets, Ariana Grande has her slumber party, and Nicki Minaj has her helipad and helicopter.

The street visual with Jessie J fits so well with her personality and style. She looks like she totally belongs here, while easily not fitting the mould and standing out. The spotlight is on her and she is working it.

The slumber party could've come off cute; however, they've switched it up with Ariana Grande giving just as much sex appeal as the other two female singers. Although, she seems very laid back during this music video, as if she's not really in the moment, or feeling the visual all that much.

As for the helipad, Nicki Minaj is full on comfortable acting sexy, sultry and being fierce. This is the exact sort of performance visual she is used to bringing to the table, so it's not surprising that she's completely sassy. If we were comparing all of these artists, Nicki Minaj pulls it off the best.

The ending sees all three girls performing together on the helipad. I'm sorry to say, but Ariana Grande just isn't fully there, Jessie J and Nicki Minaj oozes performance. She also misses the end point which the other two totally nail whilst Ariana Grande just stands there. Other scenes also see Jessie J in a red cheerleader-like outfit on a balcony, which kind of gets lost in the visual and I would've preferred to have seen more clips from the streets instead. There's also a DJ on the helipad enveloping the New York City roads with pink light, which is certainly a nice touch,

Overall this music video is fierce, it's sassy, it's confident; but, most of all, it exudes girl power, more so than girl groups around. There's a lot of product placement from Dr Dre Beats, but this has become one of the most natural things, so it's not much of a surprise anymore. I like the ending scene with all three girls the best, and the idea of them all being in their own little worlds and bubbles throughout works really well. It's just a shame Ariana Grande was more of a lowlight than a highlight.
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